what the heck is content marketing?
Post on 17-Oct-2014
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Why should you care about content marketing? Content marketing is selling without all the hype. According to Wikipedia: "Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering “consistent, ongoing valuable information”. Your clients want information, so that by the time they contact you, they are ready to buy. They have made the decision to work with you or buy from you based on the information you have given them beforehand and what they have heard from their friends on social networks.TRANSCRIPT
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The Content Marketing Recipe
What The Heck Is
Content Marketing?
MC www.marliescohen.com
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Content Marketing is the opposite of advertising
Content Marketing
www.marliescohen.com MC
Content Marketing is about engaging consumers with the stuff they really want
-Keith Blanchard
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Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, info-graphics, case studies, how-to guides, question and answer articles, photos, etc.
Content Marketing
www.marliescohen.com
Wikipedia Definition
MC
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Content marketing is focused not on selling, but on simply communicating with customers and prospects.
Content Marketing
www.marliescohen.com
Wikipedia Definition
MC
The idea is to inspire business and loyalty from buyers by delivering
“consistent, ongoing valuable information”
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Customer benefits are highlighted
What you can do for them?
How your service or product can help them achieve their goals and make them more successful
Content Marketing
www.marliescohen.com MC
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Word-of-mouth exposure Improved SEO ranking
Your business is easily found
Content Marketing
www.marliescohen.com MC
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Pre-qualify customers
Based on information you have given them
Prospect is ready to buy
Content Marketing
www.marliescohen.com MC
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Content Marketing
www.marliescohen.com MC
Content Marketing is NEVER about you
Your customers don’t care about
you, your products, your services
They care about themselves, their wants and their needs
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Content Marketing
www.marliescohen.com
Your business goal is for people
to get to know, like, and trust
your brand
MC
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Content Marketing
www.marliescohen.com
View the post on the website:
http://marliescohen.com/content-marketing/
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Content Marketing
www.marliescohen.com
For more information contact
www.marliescohen.com
MC
Marlies Cohen
Social Media Maven & Success Coach
For Small Businesses In Thrifty Ways
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Content Marketing
www.marliescohen.com
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