what the gif? how gifs help advance journalism
TRANSCRIPT
JOURNALISTS ARMED WITH GIFS
#journoGIF
KATHERINE GRIWERTAudience Engagement Editor
@kgriwert
STEVEN DAVYMultimedia Editor
@sdavy
NATALIE DUDAS-THOMASSocial Media Producer
@NatalieThomas02
A LITTLE HISTORY…
1996
“GIFs are verbs of the web…”- ALEX CHUNG, GIPHY
Sources: Twitter & NYTimes
100 million GIFs
on Twitter in 2015
23 million GIFs posted
every day on Tumblr
5 million GIFs are exchanged
on FB Messenger daily
“GIFs are now verbs of the web…”
and journalism uses a lot of verbs.
WHERE GIFS MEET JOURNALISM
27 million views
Branding
But… Journalism?
✔️
#journoGIF
WHERE GIFS MEET JOURNALISM
GIF: Myles Payton & Derrick Watson, NYTimes #journoGIF
WHERE GIFS MEET JOURNALISM
WHERE GIFS MEET JOURNALISM
GIF: Okkult Pictures via Giphy
MAKE IT MOBILE1
Source: Knight Foundation
89% of the U.S. mobile usersget news on devices
MAKE GIFS A TEAM SPORT2
SIT AND SCREEN TOGETHER
#journoGIF
MAKE GIFS A TEAM SPORT2
SIT AND SCREEN TOGETHER
SHARE DATA FROMREPORTING
#journoGIF
BUDGET YOUR RESOURCE3
A DESIGN OR VIDEO LIFT
A CUSTOM GRAPHIC OR ILLUSTRATION
A RESOURCE-INTENSIVE NARRATIVE
GIF: MarieClaire via Giphy
FIND THE 10-SECOND* STORY4
*MORE OR LESS…
IS IT EMOTIVE?
IS IT NEWSWORTHY?
SHAREABLE?
PUT THE JOURNALISM FIRST5
CAN IT STAND ALONE?
#journoGIF
CONSIDER THE PLATFORM6
#journoGIF
GIF AS A TASTE7
#journoGIF
MAKE A SILENT SOUNDBITE8
#journoGIF
GIF ON THE FLY9
Ideal for press conferences &
events
#journoGIF
RE-PLAY MEMORABLE MOMENTS10
#journoGIF
VISUALIZE DATA11
USE MINI HEADLINES
#journoGIF
EXPLAIN A CONCEPT OR PROCESS12
#journoGIF
GO SOMEWHERE READERS CAN’T13
#journoGIF
INVITE ENGAGEMENT14
#journoGIF
GIF: Time via Giphy
TELL A WHOLE STORY15
TELL A WHOLE STORY15
TELL A WHOLE STORY15
TELL A WHOLE STORY15
#journoGIF
TELL A WHOLE STORY15
#journoGIF
TELL A WHOLE STORY15
#journoGIF
GIF: GifBay via Giphy
TUMBLE IT18
#journoGIF
‘GRAM IT16
From Giphy to Instagram…
#journoGIF
MAKE AN INSTAGRAM STORY17
KALSARIKÄNNITThe feeling when you are going to get drunk home alone in your underwear –
with no intention of going out.
BABY IN A BOXThe feeling of being cared for KOKKO
The feeling of being on fire
#journoGIF
TWEET IT19
POST IT ON FACEBOOK20
PUT GIFS IN AN ARTICLE21
#journoGIF
PUT GIFS IN AN ARTICLE 21
#journoGIF
EMAIL IT22
94% higher click-through rate
#journoGIF
BRAND IT… OR DON’T23
GIF: SaG Awards via Giphy
TRACK A CUSTOM URL24
#journoGIF
TRACK A CUSTOM URL24
https://goo.gl/cW1GJX
TRACK A CUSTOM URL24
GIF_ZikaMap
SHARE AGAIN AND AGAIN25
#journoGIF
SHARE AGAIN AND AGAIN25
WHAT’S NEXT?
Audiograms
#journoGIF
Boomerang
KATHERINE [email protected]
@kgriwert
STEVEN [email protected]
@sdavy
NATALIE [email protected]
@NatalieThomas02
LET’S CHAT SOME MORE…
#journoGIF