Store giants battle to bebest online Mall 

by Nicole Stevens June 1, 2011AAP

A Shopping Mall Australia Presentation

Article  Slide 1‐4 Store giants battle to be best online mall Nicole Stevens June 1, 2011

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As Australian retailers wake up to a growing demand from customers for internet‐based shopping, some of the major players are vying to become the biggest andbest online shopping all. 

Online shopping is a $30 billion industry in Australia and isexpected to grow to $36 billion by 2013, according to industry estimates. 

Traditional and internet retailers gathered in Sydney on Wednesday to take lessons on the future of retailing from thepack leaders.  

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Article Store giants battle to be best online mall Nicole Stevens June 1, 2011

Deborah SharkeyeBay vice‐president 

Internet giant eBay says it is aiming for its website to be theplace where customers browse online ‐ the same way shoppersdo in a physical shopping mall.

"Think of us as an online shopping mall," eBay vice‐president Deborah Sharkey told AAP. "In the offline world Myer partnerswith Westfield, in the online world ‐ with six million Australians visiting eBay every month ‐ we're aggregating shoppers,“she said.

"We're investing in traffic so that our supply partners don'thave to.”Ms Sharkey said a number of big name retailers were taking up eBay's offering by opening their own eBay store.

"Increasingly, traditional retailers and manufacturers, thelikes of Dell, Cellarmasters, ABC Shop, Optus and so on are leveraging eBay as a cost‐effective sales channel.“                                           said  Ms Sharkey Vice President eBay                      

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Article Store giants battle to be best online mall Nicole Stevens June 1, 2011AAP                                                                                                                          

Ms VanzellaWestfield director of business development 

Shopping centre owner Westfield Group has long provided the bricks and Mortar setting for shoppers as well as a value‐added space for retailers. Now it too wants to move that offering online.

"The better a retailer's online presence, the better a shopper can find that retailer and their products in multiple environments, then the better the overall retailer goes," Westfield director of business development Michelle Vanzella said.

Westfield recently launched its transactional online shopping site where consumers can purchase goods from 130 retail stores. The retail property giant said on Wednesday that the best online strategy was one that worked in conjunction with conventional retailing."The bricks and mortar businesses pick up 50 per cent plus shoppers that Michelle Vanzella are in their businesses coming from a pre‐research online," Ms Vanzella said. 

"When those shoppers go into the stores, they are actually spending more business  & development than non‐researched shoppers.“

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Australian Retailers Association executive director Russell Zimmerman said the biggest message from Wednesday's seminar was that retailerscould not afford to put their heads in the sand and had to be involved with online offerings.

"If you are a bricks and mortar retailer and you aren't looking at getting    into the online space ... you will see your business going down," Mr Zimmerman said.

"That is where the consumer wants to be, so if you want to be whereyour consumer is that is what you have to do.“

Mr Zimmerman said the pace of growth of online shopping had picked up rapidly over the past two years. Online shopping still only accountsfor around three to four per cent of purchases in Australia compared with 10 per cent in the UK and US.                                                                                           Russel Zimmerman 

Executive Director

Australian Retailers Association  

Store giants battle to be best online mall ….and 

Shopping Mall Australia 

Shopping Mall Australia Editor  Annie Knight 

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