what started as a platform for fox sports radio...
TRANSCRIPT
What started as a platform for Fox Sports Radio & Iheartmedia to reach fans on game day, The Tailgate Tour continues to be the longest running fan experience in college sports. In 20 years, we have reached over 30 Million Fans at the top division 1 schools featuring over 150 global brands.
20 is not just a number… it speaks volume with 2 decades of success and confidence our partners have placed upon us.
• We handed out 15 million tour magazines• Watched social media and fans like us to the tune of 26 million impressions• Activated for over 1800 hours (75 days!)• Traveled with a deliverable of 20 million over the road impressions • Passed out over 8 million samples• An estimated total reach of over 160 Million combining all assets
We are humbled by all the support over the years and 2019 looks to be our largest program yet.
THE TAILGATE TOUR AND CFB150 TO PROMOTE ANNIVERSARIES
Irving, Texas (May 21, 2019) – The College Football 150th Anniversary (CFB150) celebration will be
prominently featured as part of the 2019 Tailgate Tour, a national college football fan experience.
Through a partnership with NFuse 360 Marketing, the Tailgate Tour will highlight the 150th anniversary
of college football and assist in celebration of “The Good in the Game” during its 2019 tour stops.
The Tailgate Tour, celebrating its 20th anniversary, will include the CFB150 logo in advertising,
marketing, publicity and promotions for the 2019 tour. The Tailgate Tour is the largest and longest
running national mobile fan experience at college football game sites.
The 2019 Tailgate Tour will begin at the Camping World Kickoff game in Orlando on Saturday, August
24, featuring the Florida Gators and Miami Hurricanes. As fans enter into the 2019 tour experience,
they will be greeted by entryway signs and banners that display the CFB150 logo. The tour will
continue at additional game sites throughout the 2019 season.
CFB150 advertising will also be included in the tour’s official fan guide distributed at game sites. In
addition, CFB150 and The Tailgate Tour will cross-promote on their social channels to celebrate their
150th and 20th anniversaries respectively.
2019 Targeted Games
8/24 – Miami vs. Florida (in Orlando)8/31 – Houston @ Oklahoma9/07 – LSU @ Texas9/14 – Alabama @ South Carolina9/14 – Texas vs. Rice (In Houston)9/28 – Texas A&M vs. Arkansas (in Dallas)10/05 – Michigan State @ Ohio State10/12 – Florida @ LSU10/19 – Michigan @ Penn State10/19 – West Virginia @ Oklahoma10/26 – Florida vs Georgia (in Jacksonville)11/02 – Miami @ Florida State or LSU @ Alabama11/09 – Louisville @ Miami11/16 – Michigan State @ Michigan11/23 – Penn Stat vs Ohio State11/30 – Rivalry Weekend / Bama @ Auburn12/7 – ACC Championship Game (In Charlotte)
Additional stops once schedules emerge in 2019 to include:Miami, Clemson, Florida State, Auburn, Arkansas, Wisconsin, Notre Dame and more. We’re all about the Top 25 and being at the heartbeat of Fans on game day.
Nothing shapes consumer preferences and memories more than a real-life experience.
Our key objectives are to measure all touch points for a brand and their prospective consumer. Our focus is:
• Achieving Client Goals• Data Collection• Social Integration• Trial and Demos• Digital Integration• Increase Satisfaction of Consumer & Retention• Creating Memorable Experiences• Print integration• Brand to Hand Combat• Incent the Consumer for Future Purchase
Defining ROI
Full Service Design
NFuse 360 Marketing is a full service agency with complete design, ideation and build out capabilities. We can assist you from start to finish without the heavy lifting or big expense. A sample of our work includes…