what social media can do for your business
TRANSCRIPT
What Social Media
Can Do For Your Business
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Goals
Social media as a communication tool
– Elements of social media
– Business uses for social media
– Practical applications
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What Is Social Media?
Social media is a platform that
let’s you have a conversation
with others;
– Wordpress allows comments
on your blog
– Pintrest lets you share
images you like and
comment on other’s photos
– FB, Twitter, LinkedIn,
YouTube
– These are just what’s here
now; this is constantly
changing!
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Foder’s Guide
They each have a personality & culture,
making different channels more or less
meaningful depending on your business
goals.
– Facebook: I like doughnuts
– Twitter: I'm eating #doughnuts
– Instagram: Here is a polaroid-esque
photo of doughnuts
– Youtube: Here I am eating doughnuts
– Linkedin: My skills include doughnut
eating
– Pinterest: Here is a recipe for doughnuts
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What Can You Do With Social Media?
Branding/Marketing
Reputation Management
Customer Service
Networking & Human Resources
Sales & Promotions
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Branding/Marketing
What does Branding look like on SM?
You are reinforcing what you want
customers to think of when they think
of your brand.
– Ace is The Helpful Place; their FB
page offers coupons, tips, a way to
find a local store…
– They have live chat with design
experts
– They are consistently
communicating with their audience
sharing helpful info to reinforce the
brand
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Reputation Management
How are you handling it when something goes awry?
- Even when things went awry Red Cross was in constant communication, as
we Dogfish Head, both listening and responding
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Customer Service
If you are monitoring SM, you are presented with a wonderful
opportunity to expediently handle customers who may be having an
issue with your service or product.
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Networking & Human Resources
– Looking for an introduction into a particular company or organization?
– Looking for candidates for a position in your company?
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Sales & Promotions
Mellow Mushroom is a chain and they recently started a “Follow Us
And We’ll Follow You” campaign;
– And they might just follow you…
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Who’s Getting It Right?
On the site the focus is on MY needs; product info, but I can share,
pin and email products that I like.
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Who Am I Communicating With?
I know the employee who is posting or tweeting.
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Being Like-worthy
Visit their FB page and see the stuff they’re talking about; subtly and
not so subtly sharing product info. But the personality shines through.
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What To Share
Use Most Often:
Awareness & Evaluation content
– Background info about
industry
– Success stories related
Engagement content
– Starts a conversation,
encourages interaction
Use Less Often:
Decision and Purchase-Related
content
– Testimonials
– Samples of your work
– Case studies
Descriptions of, and incentives to
buy, products/services
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Email Marketing
1. Disabled Images
2. Scan-Ability
3. Mobile Ready
4. Analyze frequency
5. Segments
6. Personas – targeted and
relevant
7. Conversational language
8. Pithy Subject Lines
9. Engaging content
10.Compelling call to action
(CTA)
914-806-7720
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