Marketers Summary for Facebook New Brand Pages

03/01/12 – Puerto Rico

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Salomon Dayan:

Email: sdayan@lih.com ���

Twitter : http://twitter.com/sedayanr

LinkedIn: http://do.linkedin.com/in/salomondayan

Slideshare: http://www.slideshare.net/sedayanr

Google+: https://plus.google.com/109134724726450874915

Website: http://lih.com/

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"NOTICE: Proprietary and Confidential All the content of this document (text, figures, lists, financial information, graphics, design, diagrams, as well as other graphic elements and/or audio and videos), whichever is the format used (paper or electronic), is confidential and proprietary to LIH. This document includes ideas and information based on the experience, know-how, intellectual/creative effort of LIH. For these reasons, this material shall not be used, reproduced, copied, disclosed, transmitted, transformed, commercialised or communicated, in whole or in part, neither to third parties to the public, without the express and written consent of LIH” http://www.facebook.com/about/pages http://www.learnfacebookpages.com/ http://www.imediaconnection.com/content/31101.asp http://adage.com/article/digital/meet-coolest-facebook-brand-timelines-coke-espn-ford/233015/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage http://www.allfacebook.com/facebook-pages-timeline-7-2012-02 http://mashable.com/2012/02/29/facebook-brand-timelines-changes-marketing/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29 http://www.insidefacebook.com/2012/02/29/timeline-for-facebook-pages-complete-overview/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29&utm_content=Yahoo%21+Mail

http://blog.hubspot.com/blog/tabid/6307/bid/31633/The-Complete-Guide-to-Setting-Up-the-New-Facebook-Page-Design.aspx http://mashable.com/2012/02/29/facebook-timeline-brand-pages/#view_as_one_page-gallery_box4519 http://www.allfacebook.com/facebook-advertisements-now-2012-03 http://www.allfacebook.com/facebook-officially-debuts-offers-premium-ad-placement-2012-02 http://adage.com/article/digital/facebook-offers-brands-flush-fans-ways-spend-money/233030/ http://www.insidefacebook.com/2012/02/29/facebook-to-give-pages-new-offers-posts-scrap-check-in-deals/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29&utm_content=Yahoo%21+Mail

h t t p : / / w w w. i n s i d e f a c e b o o k . c o m / 2 0 1 2 / 0 2 / 2 9 / f a c e b o o k - m o n e t i z e s - u s e r s - l o g g i n g - o u t - w i t h - l o g o u t - e x p e r i e n c e - p r e m i u m - a d - p l a c e m e n t / ?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29&utm_content=Yahoo%21+Mail http://www.insidefacebook.com/2012/02/29/facebook-introduces-new-reach-generator-packaged-advertising-solution/ h t t p : / / w w w. i n s i d e f a c e b o o k . c o m / 2 0 1 2 / 0 3 / 0 1 / f a c e b o o k - a d d s - n e w - p u b l i c - d a t a - t o - p a g e - t i m e l i n e s - l e t s - b u s i n e s s e s - a s s e s s - c o m p e t i t o r s / ?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29&utm_content=Yahoo%21+Mail

http://www.insidefacebook.com/2012/02/29/facebook-page-insights-go-real-time/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29&utm_content=Yahoo%21+Mail

http://www.slideshare.net/jackmortonWW/marketers-guide-to-facebook-timeline-tips-for-brands-and-marketers-for-the-2012-changes-to-pages-11812395 http://www.slideshare.net/RootMusic/timeline-for-facebook-pages http://www.learnfacebookpages.com/ui.html

"NOTICE: Proprietary and Confidential 4

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Intro

Facebook announced on Wednesday morning that Timeline is now live for the first time for some organizations that use Pages This capability will automatically roll out to all pages on March 30, but you could upgrade to timeline right now.

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Similar to personal pages, Brand pages will have 2 primary photos:

•  Cover Photo: visual impact, should be unique and make people interested in the page

•  Profile Picture: appears in other parts of Facebook (i.e newsfeed). Therefore, a Logo is recommended

Cover Photo

Profile Picture

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New navigation includes 4 main views. Photos App is 1st and the other 3 can be ordered as needed. If more views are needed, drop down menu appears

Views & Apps

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Cover photo dimensions are: Width: 851px | Height: 315px

Facebook's policies regarding cover photos states that cover photos cannot look like banner ads so images cannot include (a) price or purchase information, (b) contact info, (c) calls to action or (d) references to Facebook features such as Like or Share

Cover Photo

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Profile picture dimensions are:

Width: 135px | Height: 135px

Profile Picture

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Profile Picture

Profile Picture is 74px above the Cover Photo so Designers can be creative using both images integrated

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Profile Picture Take into account that this same picture appears in the Newsfeed and other parts of Facebook in 32x32

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Apps

Default Landing Tabs Are Gone. A total of 12 apps can be shown here, which can be viewed when page visitors click the dropdown arrow App images are 111x74 pixels

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Messages

More control in the Content •  By hovering over individual

stories, Admin can make them wider

•  Hide them from your timeline with the pencil icon

•  Highlight them as important with the star icon, or

•  Delete them entirely.

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Messages

More control in the Content •  Weekly pinned post •  Starred Post •  Milestones •  Change Post Dates

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Messages

Weekly pinned post: •  Appears at the top of

the page. •  Pinned posts can stay

for up to 7 days. •  Pinned posts are

available to all pages Admin can highlight specific posts such as remarkable content, calls-to-action for your best marketing offers, or other events/promotions you want to feature

Pinned Post appears at the top

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Messages

Starred post: Posts larger than others, similar to what users can do with life events on Timeline Normal post images are 403px but the Starred Post images are: 843px

Larger story for starred post

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Messages

Milestones: Allows page admins to highlight some of their business' biggest accomplishments, such as fan growth, award wins, product releases, etc. Milestone images are set at 843 x 403 pixels

Highlights important moments in your historyby creating milestone

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Messages

Change Post Dates: Allows to add post to your timeline on days in the past

Change post dates at any time

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Applications

New Timeline layout displaces Facebook’s existing Page tab configuration (including a tab’s 520-pixel width), and replaces it with a new 810-pixel layout that look centered in the middle of the 810-pixel layout without any adjustments. All applications that remain on a brand’s Page will need new application icons of 111x74

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New Admin Panel

Keep track of your activity on your page from the admin panel. •  Respond when people write on your page timeline, and view your latest

insights

•  Visit your activity log to review all your posts and activity

•  Also includes Help Center items like “Request a name change for your page,” prompts to create ads and other tips for page owners

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Message Fans Directly

Finally, brands will be able to send and receive private messages with users This allows for much deeper consumer interaction, Admin must use this feature when you need to discuss a topic or customer service issue in more depth, and when Admin prefers the conversation not be made public for all page visitors to see

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Offers, Premium Ad Placement, Sponsored Stories For Mobile Devices

Facebook’s communications team summarized these announcements: •  Premium ads and Sponsored stories on Facebook can now appear

in two new places: on the Facebook log-out page and mobile news feed

•  Sponsored stories for mobile news feed increase the visibility of stories related to a business or organization to help pages share their fans’ activities

•  Offers ads are a free and easy way for businesses to share special discounts and promotions to their community through Facebook. Offers let a business share a discount or promotion directly from a Facebook page

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Take advantage of

Timeline is more visual

Admin have more control of Post

More Social and Engaging Social Ads

Questions Salomon Dayan: Email: sdayan@lih.com ���Twitter : http://twitter.com/sedayanr Slideshare: http://www.slideshare.net/sedayanr LinkedIn: http://do.linkedin.com/in/salomondayan Google+: https://plus.google.com/109134724726450874915 Website: http://lih.com/

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