What Makes a Great Web Site

Presented by YunYan Guan

Introduction1. Site Guidelines2. Customize and target the content/site

to the users. Think "one-to-one" Web sites.

3. The second most important trait a Web site should have is interactivity.

4. Conclusions

Web Sites Should•Provide credible, original content in as many forms as possible Original content is the most important trait of a great Web site.Content is King.

Web Sites Should•Provide valuable, timely information to the user, not lots of dataWeb sites should be updated regularly."been there, done that."

Web Sites Should•Share everything you learnGreat Web sites share everything they learn and hear (that's relevant of course) with their users. Give behind the scenes accounts of your latest site features, go open source, start a newsletter, and you'll get more than you give.

“one-to-one” Web Sites•Custom-tailor the information to user preferencesMake the volume of information available.

“one-to-one” Web Sites•Be responsiveUse graphics sparingly to convey information.Break up your tables vertically for a cascading load to appear more responsive Optimize graphic file size for Web displayOptimize your HTML by removing excess spaces, comments, tags and commentary, especially on your home page, to minimize file size and download time.

“one-to-one” Web Sites•Be easy to readBlack text on a white background is the easiest to read

InteractivityThe second most important trait a

Web site should have is interactivity

Interactivity1. Be interactive; good interactivity engages the

user and makes your site memorable2. Be well-organized 3. Use an appropriate metaphor 4. Match customer profiles with Net demographics 5. Fill a niche6. Dominate a subject area; become the site for

that subject7. Have a secure and automated server

Have a Secure and Automated Server

1. Tracking : Part of Web marketing is gauging the effect your pages have on the public.

2. Automation: Maintaining a large Web site can be a daunting experience.

3. Searching: search tools such as SWISH and Excite for Web Servers.

4. Security: often the last item addressed on even larger commercial sites.

"A Web site is like a diner. It has a core arsenal of dishes that justify its existence, but it also

must have a regularly changing specials menu that keeps its regular customers coming back

for more. The assumption...is that a Web citizen...visits the site on a weekly, if not daily,

basis.“--Gerald M. O'Connell, from "A New Pitch"

ConclusionsThe Web is an interactive, dynamic, and rapidly

changing new communications medium that your Web site should reflect. Well-organized, edited, and timely original content set in an attractive, interactive, and consistent format

are some traits of great Web sites.

QUESTIONS ?