What Kind of Institution Might Distribute Your

Media Product and Why?

IPC is one of the leading magazine distributors around the world and

indubitably the UK the company largely focuses on magazines

outside of the music genre. In direct comparison to another

distributing alternative in Bauer Media the lack of music magazines

under the companies distribution catalogue would be beneficial to

my magazine as in a business context it would put my magazine up

the proverbial pecking order, and will therefore have a greater

chance of being published by the company. IPC already publish a

popular music magazine, ‘NME’ to which reviews and celebrates the

indie and rock genres of music. NME is a music magazine that could

be seen as one that sits on the fence, and generally therefore does

not compete with market leaders such as Kerrang! of Bauer Media

to which is a very ‘in your face’ type of magazine and contests the

hegemonic norms to which readers find so interesting. As a result

therefore by publishing my magazine to which is bold, to the point

and also of a similar genre to said market leader, it would allow IPC

to compete with Bauer Media in the rock music magazine genre, and

may further help to boost IPC’s music magazine credentials

amongst the top worldwide magazine distributors. For a magazine

to be able to directly contest such a infamous and successful

franchise such as Kerrang! will establish an ethos surrounding IPC as

a company suggesting that they are not afraid to do so and by doing

this it may therefore allow IPC to have a large steak in what is a

growingly popularising market.

Furthermore, currently IPC distributes magazines that are topiced and aimed

predominately towards women with 80% of all of the magazines the company

distributes target female audiences. Therefore with my ‘testosterone fuelled’

magazine IPC would be able to appeal to both male and female audiences to which

could be vital in the companies overall success by bridging a gap that may have

eluded the company away from some very easy sales in a - as aforementioned -

forever expanding market.

My magazine is aimed at males aged between the ages of 15 and 50. Within my

magazine there are features to which conform to the preference of older fans and

younger fans. For the older fans there articles are very factual and technical, where

as for the younger audiences my magazine has conscientiously incorporated social

media aspects such as the inclusion as twitter pages, as well as more entertaining

aspects such as box outs including seemingly random but relevant questions within

the feature articles ensuring that the ever important entertainment aspect of the

magazine is upheld however the factuality and relevance also remains prevalent.

Therefore because my magazine targets such an extensive audience it

accommodates a greater scope for success whilst the inclusion of social mediums

allows for the magazine to remain in keep with societal trends. Therefore you may

argue that a company like IPC would distribute my magazine because it is a ‘safe’

option, almost guaranteed of sales.