&ITALY

ELLE Italy offered a 360° integrated campaign based on the theme of ‘Purple Attitude’ including:

# An online competition that offered users the opportunity to design their own manifesto and express their ‘Purple Attitude’

# A co-branded ‘Purple Attitude’ event

OBJECTIVE

RESPONSE

# To position the brand as a beauty brand for independent and modern women and encourage them to express themselves

&

A 360° CAMPAIGN

PRINTWEB

# Advertorial

# Dedicated Facebook tab

# Dedicated mini site# Premium online formatsSOCIAL NETWORKS

& BLOGS

ON THE GROUND

# Co-branded event

#ONLINE COMPETITION

DEDICATED MINI SITE PREMIUM ONLINE FORMATS

Landing pages on ELLE.it, wide angles…

Concept: users had to design their own manifesto and express their ‘Purple Attitude’, in order to win an YSL ‘Purple Attitude’ product kit.

Creation of a dedicated mini site to allow users to participate

To promote the competition and drive traffic to the mini site

Dedicated tab on the ELLE.it Facebook page

#ONLINE COMPETITION

PRINT ADVERTORIAL

Special double page advertorial in ELLE Italy to explain the ‘Purple Attitude’ theme and promote the competition and the event

DEDICATED FACEBOOK TAB

#CO-BRANDED EVENT

PROMOTION

Co-branded mini site

Advertorial

Premium online formats

Co-branded event on the theme of ‘Purple Attitude’. All attendees had to be dressed with a purple touch. An exclusive ELLE photo shoot with a professional photographer was offered to the guest with the best interpretation of the ‘Purple Attitude’ theme.

ON THE GROUND

With the competition promotion

Facebook tab

FOR MORE INFORMATION

PLEASE CONTACT:

The Integrated Solutions Department+33 1 41 34 87 39