what is visual hierarchy
TRANSCRIPT
WHAT IS VISUAL HIERARCHY?
Visual Hierarchy is the arrangement of elements in a
manner that highlights what is most important and
influences the order the eyes perceive the elements.
This is created through the manipulation of the
elements and principles of design, mainly: Scale/Size,
Colour, Contrast, Alignment, Proximity, Symmetry
Elements of Design – Building blocks of design.
(ex. line, shape, colour, size, texture, value, space – negative vs positive, form)
Principles of Design – The way elements are paired together to create certain effects.
(ex. balance – symmetry vs asymmetry, scale, repetition, contrast, emphasis, harmony, unity)