What is this

Malarkey?

User-createdvideo, audio, text or multimedia

Published & sharedin a social environment

WHY SHOULD I CARE?

2/3rds of the global internet population visit social networks

Social Media has overtaken porn as the

#1activity on the Web

Time spent on Social Media is growing at

3x the overall internet rate

Gen Y now outnumber Baby Boomers, &

96%a Social Network

of them have joined

of consumers trust peer recommendations

78%(Only 14% trust advertisements)

of all companies use Facebook

83%

in the way we communicate

Social media isn’t a fad

RevolutionIt is a

How can Social media

help me?

Why companies use social media

Influence brand reputation

Increase brand awareness

Improve Search engine ranking

Improve website traffic

Generate leads

Internal communication

Increase online sales

Influence brand reputation

Social media allows you to interact with the public directly.You can hear what people are saying & respond.It is a discussion rather than a one way communication.

1

increase brand awareness

Due to the public nature of social media, & the sheer number of users, social media offers the quickest way to promote your company & brand.

2

Improve Search engine ranking

When your social media presence is consistently engaging, your followers, they are more likely to publish links on their website. These inbound links are will help your website rank higher in natural search results.

3

Improve website traffic

If you have an engaging community presence, with campaigns that add value to your customers, or get them talking, they will be inclined to click through to your site.

4

Generate leadsWhen done right, social media helps to build trust & rapport with your customers & followers.

(Listening to your customers - Having an open & honest conversation about what is & isn’t going well for your business combined with your willingness to make changes)

5

Internal communication

improve your customer support. Instantly tell people if there is a problem that your customers need to know about & respond to queries quickly, listen to them & talk to them.

6

Increase online sales

Relationships help sell.Social media builds relationships, which means your product is top of mind with your clients.

7

The state of Social media

today

It is a new world of opportunities, & marketers are exploring without a map...

People are captivated by the hype & the ease of implementation.

Companies are launching without a plan or purpose.They are thinking tactically rather than strategically.

But Social media is maturing & methods are emerging...

Companies are in various stages of Social Media growth.Some not at all – There are many sceptics.(especially older generation managers)

They have no process.Most people focus initially on the platform.

Most companies are still trialling. (they are just “listening”)

Few companies have a strategic approach; a formal process routinely performed.

Do it Now!

Which is exactly why getting involved right now could give your business the edge.

It is still relatively new & not every business is using it well - yet.

When it comes to small- & medium-sized businesses, social media is still a missed opportunity.

Your size is a great advantageIt is difficult for big brands - their size means it is difficult for them to engage with every user that mentions them.

How do you get started?

SignupStart with Facebook & Twitter. Secure a memorable address as soon as possible, so you don't miss out on it when you do decide to get started.

1

ListenSpend a bit of time listening. You want to know what people are saying about your company, about your competitors & about your industry.

2

Research competitors

Find out what others in your industry are doing with their Social media efforts.

3

Take the plungeDon't spend too long listening.Start by acknowledging anyone that mentions you.

4

Work out your strategy

Your strategy ultimately determines the success of your social media presence.

5

Credit:Socialnomics.net

Marketingexperiments.com

Zeald.com