What is the WMMFA ?

•Public body – instrumentality of the state exercising essential governmental functions

•Plan and implement collection, transportation, and recycling system on behalf of member manufacturers

•Quasi governmental - Business management organization acting on behalf of citizens using financial resources provided by participating manufacturers

•Develop innovative approaches to material management efficiency – increase use of secondary material resources

•Financed by manufacturers of electronic products for their “responsibility” to fund the recycling of their share of covered electronic products based on their market and return shares of CEP’s (TV’s, computers, and monitors) by weight

Overview of System Collectors

Collector Profiles:

# of sites # of total1. Non Profit retailers 128 54%2. Retailers of used goods 10 4%3. Computer reuse, resale 14 6%4. City & County Govt. Transfer S . 30 13%5. Other – Small business 13 6%5. Recyclers – All commodities 35 15%6. Processors 5 2%

TOTAL 235 100%

Transporter (carrier) Profiles:

carrier type % of total1. Self Transport by collector 18 56%2. Common Carriers (LTL-TL) 5 16%3. Small Inside PU carriers (Metro) 4 13%4. Processor – registered 3 9%5. Contract TL 2 6% TOTAL 32 100%

Overview of System Transporters

Overview of System Processors

Processor Profiles:Number of approved and registered processors: 8

IMS Recycling, Vancouver, WATotal Reclaim, Seattle, WAElectronic Recyclers International, Auburn, WAEWC Group, Seattle, WAE-Waste LLC, Lynwood, WAAce Metal Company, Mukilteo, WAECS Refining, Santa Clara, CAE-Tech Recycling, Beaverton, OR

Number of audited processors pending: 0Number of Processors considering application: 1Number of approved processors indicating MOC export to Non OECD countries: 0

Primary Recycling Methods:

CRT – Glass to Glass – materials used in new glass productsCircuit Boards, misc MOC electronics – Primary smelter with metals recovery

Outreach CampaignsE-Cycle Washington Radio Network Campaign Concept:

Execute a marketing program that conveniently and cost-effectively reaches residents across the State of Washington to promote the new

E-Cycle Washington campaign.

Strategy:Utilize centralized commercial production for continuity of

message across all regions of the State of Washington.

Execution:•Twenty-one (21x) :30-second advertisements per week, per station (total of

357 x :30-second ads per week)•Schedules air Monday-Sunday, 5am-12mid, best time available per network

agreements•Airs weeks of 7/13-7/19, 8/10-8/16, 9/20-9/26, and 9/27-10/3/09. (1,428

x :30-second ads total)

KXRO 1320 Aberdeen KONP 1450 Port AngelesKQQQ 1150 Pullman KPUG 1170 BellinghamKMAS 1030 Shelton KELA 1470 CentraliaKCRK 92.1 Colville KXLY 920 SpokaneKXLE 1240 Ellensburg KALE 960 Tri-CitiesKLOG 1490 Longview/Kelso KGDC 1320 Walla WallaKWIQ 1020 Moses Lake/Ephrata KKRT 900 WenatcheeKBRC 1430 Mt. Vernon/Anacortes KJOX 1390 YakimaKGY 1240 Olympia