what is the number 1 internet internet - property management system · 10/28/19 8 1. update...

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Marc CunninghamContent Marketing for the Real Estate Professional

Marketing Challenges

Copyright 2018 Marc Cunningham

Create Distribute Target Pay Repeat


InternetCopyright 2018 Marc Cunningham

What is the number 1 internet search engine?


Copyright 2018 Marc Cunningham Copyright 2018 Marc Cunningham

4 times as many consumers would rather watch a video

about a product or service then read about it


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80% of the content consumed online (by buyers) is video

based content

Copyright 2018 Marc Cunningham Copyright 2018 Marc Cunningham Copyright 2018 Marc Cunningham

•Video marketing•Content marketing• Inbound marketing

•Education based marketing


“Answer your customers questions before they ask”


5 steps to creating content marketing videos


1. Get your equipment


2. Start a list of topics & questions


What frequent questions do your customers have about:

1. Pricing


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“Why do Virginia real estate

companies charge so much?”


What questions do your customers have about:

1. Pricing2. Problems


“Do NOT hire a real estate agent in

Richmond until you ask them these 4 questions?”




3. Comparisons


“What are the top real estate investments near

Paradise Valley?”




3.Comparisons4. Reviews


“5 reasons the new Pelican Lake

neighborhood could be the best investment

opportunity in a decade.”Copyright 2018 Marc Cunningham

AnswerThePublic.com


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3. Hit Record


3. Hit Record

• 5 minutes max per video


3. Hit Record

• 5 minutes max per video• Smile and be happy – not perfect


3. Hit Record

• 5 minutes max per video• Smile and be happy – not perfect• Open with a story or question


3. Hit Record

• 5 minutes max per video• Smile and be happy – not perfect• Open with a story or question• Talk to one person, not an audience


4. Edit


5. Upload to YouTube


5. Upload to YouTube

• Upload two videos per month – be consistent!


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6. Post to a video page on your website

Copyright 2018 Marc Cunningham Copyright 2018 Marc Cunningham Copyright 2018 Marc Cunningham

www.RentGrace.com


How to promote through social media


Reasons to do Video Content Marketing


1. It allows prospective clients to listen to you when THEY want to


2. It sets you up as the expert with the public AND with google


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3. It keeps you for answering repetitive questions


4. It keeps bad clients away


5. It builds likability & trust


6. It is like a fast-forward button for your client acquisition process


7. Nobody (almost) is doing it!


8. It is virtually free!


9. It frees you from the time commitment of face-to-face marketing when growing the company


10. It is EVERGREEN


11. It is a training tool for new team members.


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Tip 1:Don’t let perfection be the

enemy of action


Tip 2: Safety is the enemy of success


Other Marketing Tips*google my business account

*google reviews


Google My Business:6 Way to Maximize Your Exposure – for

FREE

Business.Google.com

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1. Update ‘info’

section-basic info-

2. Update business

description

3. Update categories

4. Update service

areas

5. Posts & Pics

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6. Respond to reviews

& questions

How to get more reviews

Top Characteristic of High Achievers: Top Characteristic of High Achievers:

Speed of implementation

www.PropertyManagementSystem.org

[email protected]

mailto:[email protected]

what is the number 1 internet internet - property management system · 10/28/19 8 1. update...

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