what is social media? by - team samaritans, iimb (for casia2014, simplify360)
DESCRIPTION
Submission from Team Samaritans, IIMB for the preliminary round of Casia2014.TRANSCRIPT
Stage 1
ThePreliminaryRound
Team Name: Team Samar i tans
N a m e o f fi r s t m e m b e r : P r a k h a r G a u t a mN a m e o f s e c o n d m e m b e r : H a r s h M a n k a dC o l l e g e N a m e : I I M , B a n g a l o re
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e
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s s
t w i t t er
p i n t e r es t
1970 - 1980
1980 - 1990
1990 - 2000
2001- 2003
2004- 2009
t u m b
l r
Social Media -
Evolution World Before Social Media
Man evo lved and so d id Soc ia l Media . . . . . . . . . . . . . . . .
78
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t o t a l m o n t h l y u n i q u e v i s i t o r s
J u n e ‘ 1 1
N e w s C o r p s e l l s M y S p a c e
t o I r v i n e .
J u n e ‘ 1 1
G + l a u n c h e d b e t a
M a y ‘ 1 1
L i n k e d I n g o e s I P O
95 97 99 02
03040603
08 09 10
11
Social
Media -
History
What is Social
Media
Social Media Landscap
e
Exposure
Advocacy
Impact
Engagement
C r e a t e a u d i e nc e f o r c o n t e nt & m e s s a ge
A b i l i t y t o c a u s e c h a n g e i n b e h a v io u r
E ff e c t o f c a m p a ig n s o n t a r g e t a u d i e nc e
E n g a g in g w i t h y o u &Ta l k i n g a b o u t y o u
R e c o m m e n d at i o n s & S u g g e s t i o n s l e a d i n g t o o p i n i o n c h a n g e
I nfl uence
ProducersCon
su
mer
What
Makes
Soc ia
l
Media
Soc ia
l
E m a i l t o n a m e d
i n d i v i d u a l s
C o m m i t t e e r e p o r t t o a
d e c i s i o n m a k e r
P r o f e s s i o n a l s e r v i c e r e p o r t t o
d e c i s i o n m a k e r
L o c a l e m a i l l i s t , S o c i a l
b l o g s , P r o fi l e P a g e s
G r o u p b l o g s , P e r s o n a l
S o c i a l N e t w o r k s
V a l u e a d d e d e c o n o m i c d a t a ,
B l o o m b e r g , P r o f e s s i o n a l r e p o r t t o s p e c i a l t y g r o u p s
M e s s a g e s t o d i s c u s s i o n
b o a r d s , p o p u l a r b l o g s ,
n o v e l s
J o u r n a l i s m , W i k i p e d i a
p a g e s , G r o u p b l o g s
S e a r c h E n g i n e u s e r s , M a r k e t
B e h a v i o r, Q u e r y l o g o p t i m i z a t i o n ,
M a r k e t a n a l y s i s
MMO
Social
Gaming
Virtual Worlds
Conversat ion
Par t i c ipat ion
Shar ing
Pub l i sh ing
Micro bloggingSocialNetwork
ingDiscussi
ons
Rev iew
s
Co l labo r a t
i ve
F i lt e r i n
g
Recommend
ation
VideoSharingPhotoSharing
Content
Publishing
Social Media
Landscape
Enter ta in
ment
Re la t ionsh ipBu i ld ing
Tagg ingContent
D i s t r ibu t
ion
Content
Live
s
every
whe
re !!
!!
Changing landscape..More Screen size
than ever
Changing
Social
Algorithms..
MUST have
engaging
content
Opti
mal
desig
n for
displ
ay
Conte
nt is
future
of
searc
h
Pricing Models
Rent Vs Own
Content
-Spotfix
-NetflixR a i s e
A w a r e n e s s
C O N T E N T
+ C O M M U N I T
Y + D I S P L AY
Photos
8 X M o r e
E n g a g i n g
t h a n L i n k s
R e a l T i m e M a r k e t i n g- B E AT T H E R E A D Y- W A V E O F C O V E R S A T IO N `
CURRENT
TRENDS
Content that drives engagement
Changing Landscape
CURRENT TRENDS
Growth of Social Media
20042005
20062007
20082009
20102011
20122013
0
200000000
400000000
600000000
800000000
1000000000
1200000000
1400000000
Facebook TwitterGoogle+ PinterestInstragram
R e g i s t e r e d u s e r s ( M i l l i o n s )
Google+ Facebook Twitter Overall use
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
B u s i n e s s e s ’ P r e s e n c e
Jan-05
Jan-06
Jan-07
Jan-08
Jan-09
Jan-10
Jan-11
Jan-12
Jan-13
8%
16%
29%
46%
67% 64% 67%72%
S h a r e o f i n t e r n e t u s e r s
Feb '05
Aug '06
May '07
Apr '09
May '10
Aug '11
Feb '12
Aug '12
Dec '12
May '13
9%
49%
67%76%
86% 87% 86%92%
83%89%
U s e r S h a r e – ( 1 8 – 2 9 ) y r s
Feb '05
Aug '06
May '07
Apr '09
May '10
Aug '11
Feb '12
Aug '12
Dec '12
May '13
8%
16%
29%
46%
61% 64% 66% 69% 67%72%
U s e r S h a r e – ( 3 0 – 4 9 ) y r s
Septem
ber
November
January
March
May July
Septem
ber0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
FacebookPinterestTwitterRedditYoutubeLinkedInGoogle+
Bus inesses ’ P resence
Tr a ffi c Tr e n d s ( S e p t ‘ 1 2 - ‘ 1 3 )
Social Media -
Impact
E v o l v i n g
R e l a t i o n s
h i p s
What do youth do on Social Media
R e a d i n g C o n t e n t
View Photos / Videos
E x p r e s s V i e w s
U p l o a d C o n t e n t
M a k i n g C o n t a c t s
C o m m e n t / R e p l y
C h a t / Ta l k O n l i n e
S h a r e / P o s t
93%
92%
85%
81%
79%
73%
64%
52%
P e r s o n a lProfessio
nal
Bus i ne s s
Made it easier to stay in touch with the people you care about
Made it easier to plan & schedule your daily routine
Made it easier to be productive while you are sitting in traffic, waiting line etc.
Made it harder to forget about work at home or on the weekends
Made it harder to give people undivided attention
Made it harder to focus on a single task without diversion
65%
28%
26%
9%
7%
7%
17%
19%
22%
10%
14%
12%
11%
20%
21%
15%
26%
24%
6%
32%
31%
64%
53%
57%
A lot
Some
Only a little
Not at all
Personal
I m p a c t o n P e r s o n a l L i v e s
Share Password Share Email Account Share Online Calendar Share Social Media Profile0%
10%20%30%40%50%60%70%80%
S o c i a l M e d i a – T h e G o o d , B a d a n d t h e U g l y
Social Media -
Impact Professional Awaren
essIn te res t
Eva luationTr ia l
CommitmentRe fe r ra l
Upse l l
V ideos
Mob i le
B logs
Networks
Rev iews
I m p a c t
o n S a l e s
C y c l e
Being found by new customers
Referrals
Engage with potential customers
Information that helps businesses grow
Networking
Ability to establish themselves as an industry expert
Business partnerships
Don't network online
0% 5% 10% 15% 20% 25% 30% 35% 40%
I m p a c t o n b u s i n e s s e s
Lead Generation
Thought Leadership/Market Education
Customer Acquisition
Brand Awareness
Lead Nurturing
Website Traffic
Customer Loyality
Social Media Engagement
Channel Enablement
71.30%
49.90%
45.00%
41.00%
35.40%
27.80%
24.80%
13.10%
6.40%
C o n t e n t M a r k e t i n g G o a l s
0 1 2-3 4-6 7-10 11-20
21-30
31-40
41-50
51+0%
5%
10%
15%
20%
25%
30%
35%
201120122013
# o f r e v i e w s s h a p i n g o p i n i o n s
Social Media -
Future Road Ahead
SMAC S o c i a l
M e d i a
A n a l y t i c s
C l oud
Youtube
Blogs
Google+
Photo Sharing Sites
Forums
Podcasting
Social Bookmarking
Geo-location
Q&A Sites
Daily Deals
0% 20% 40% 60% 80% 100% 120%
Increase Stay the sameDecrease No plans to utilize
Sourcehttp://www.cutter.com/content-and-analysis/journals-and-reports/cutter-it-journal/sample/itj1302/itj1302c.html
S M A C d r i v i n g b u s i n e s s e s i n Fu t u r e
M a r ke t e r s ' Fu t u r e S o c i a l M e d i a P l a n s
APPENDIX
Credits
Social media marketing – www.eticb.comPew internet social media engagementSocial media marketing trends – www.cmo.comSocial media infographics – www.visual.ly/social-media-infographicsSocial media study patterns – www.news.yahoo.com Social media history - www.socialtimes.com