what is simba? 2010
DESCRIPTION
SIMBA = Simultaneous Interactive Marketing & Brand Administration. This show is a Hypothetical Business Case: When Corporate Strength Meets Local Agility.TRANSCRIPT
What is SIMBA?
When Corporate Strength Meets Local Agility
SIMBA
nteractive
imultaneous
arketing &
rand
dministration
What is SIMBA?
SIMBA Combines:
LaBrechea brand communications company
&
LoudClick build websites together
What is SIMBA?
What is SIMBA?
Successful Internet brands focus on managing content and encouraging participation within their system. SIMBA allows brands that weren’t born on the Internet the same capabilities.
Before SIMBAThe website is the DESTINATION
Customers are asked to talk directly to THE BRAND
The website is one-way communication from corporate headquarters to customers.
Consumers are disconnected from their shopping experience
No interaction with local stores/people
After SIMBA
The corporate website is the INFORMATION HUB
Each store has their own approved website
Customers talk directly to THE LOCAL STORETHE LOCAL STAFF
The SIMBA Approach:• Local Content• Employee Voices• Corporate Information Syndicated• Familiar Relationships• A platform for launching corporate
campaigns and initiatives
MinneapolisAustin Buffalo Portland
CorporateWebsite
CorporateWebsite
PortlandWebsite
PortlandWebsite
AustinWebsite
AustinWebsite
BuffaloWebsite
BuffaloWebsite
Minneapolis Website
Minneapolis Website
Key Features
Local Website:
• Consistent Design & Branding
Consistent Branding
Local Website:
• News & Updates (Syndicated)• Newsletter Sign Up (Syndicated)• Featured Pet Toy (Syndicated)
Updated by Corporate
Consistent Branding
Local Content
Local Content
Local Content
Local Content
CorporateContent
(Syndicated)
CorporateContent
(Syndicated)
CorporateContent
(Syndicated)
Corporate Content (Syndicated)
Customer Content
Video Demo
Corporate Syndication:
• Corporate User• Signs into corporate website• Adds a news item• News Item is syndicated to all local websites
(video on next slide)
Video Demo
Local Engagement:
• Minneapolis Store Manager• Notices 2 submissions have been made• Reviews and publishes customer submission• Reviews and publishes the Employee Blog Post• Adds a local resource• Reviews live pages
(video on next slide)
Hypothetical Business Case:
Corporate Profile
Franchise Company
1,200 Stores
12,000 Store Employees
$1.2 Billion Annual Sales
$1 Million Annual Sales/Location
Corporate Web Presence
1,201 Websites
1 Corporate Website (Syndication Hub)
1,200 Store Websites
Employees Contribute
Managers Approve
Syndicated Corporate Content
Minneapolis Store
Mary RichardsMinneapolis Store Manager
Lou GrantMinneapolis Team Member
“Lou, you feed your dogs the Simba Pets Deli Fresh Food, would you please write a blog post about your experience?”
“Sure thing – I’ll be happy to.”
Store Reach
Store Reach
200 Subscribers
86 Subscribers
38 Followers
56 Fans
Total Store Reach380 People
Employee Reach
Mary33 Followers
92 Friends
Hubert42 Followers
120 Friends
Lou50 Followers
200 Friends
Employee Reach = 537 People
Total Reach
Mary33 Followers
92 Friends
Hubert42 Followers
120 Friends
Lou50 Followers
200 Friends
Store Reach (380 People) + Employee Reach (537 People)
Total Reach = 917 People
Store Reach
200 Subscribers
86 Subscribers
38 Followers
56 Fans
Minneapolis Store Website Updated Distribution
Links Distributed via
200 E-newsletter Subscribers
86 RSS Subscribers
163 Twitter Followers
468 Facebook Fans
Results917 People Receive Update90 Visit Store (9.8%)$20 Average Customer Visit$1,800 in Additional Sales
Website Equity183 Website Visits18 New Newsletter Subscribers9 New RSS Subscribers9 New Twitter Followers9 New Facebook Fans
Store Website Updated Business Case
Four Updates/Month
$7,200 increase in monthly sales180 additional followers
Translated Annually (*12)
$86,400 increase in local sales (8.64%)2,160 increase in followers
Corporate Results (Annual)
$1,036,800 increase in sales (8.64%)2,592,000 additional local followers
Intangible ResultsMore engaged workforceLocal contentCommunity connectionImprove franchisee relationsStronger franchise offeringIncredible story/press opportunity
LaBreche helps corporate maximize brand communication through the network.
Brand Development
Public Relations & Social Media
Interactive
Design
LaBreche
Minnesota Corporation
Founded in 2006
Technology Development- 18 months
Public Implementation- 24 months
Enterprise Development- 12 months
20+ Private Equity Investors
LoudClick
LoudClick helps local users maximize their marketing efforts
Private Branding
Existing Technology
Thousands of Websites
Thousands of Users
100% Managed Technology,
Infrastructure & Operations
LoudClick
LoudClick helps local users maximize their marketing efforts
LoudClick helps local users maximize their marketing efforts
Online Marketing
Best Practices
Content
Social Media
Live Support
No Corporate Training Costs
No Corporate Staffing Costs
LoudClick
