what is seo and what it can do for you

What Is SEO and What It Can Do

For You

SEO is the acronym for Search Engine Optimisation and it is a set of measures aimed at improving a website's rankings in search engines for relevant keywords. Unlike Search Engine Marketing, which implies bidding on certain keywords in order to gain one of the top sponsored spots in search.

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SEO helps web pages rank naturally, without having to pay anything for obtaining a certain position. Both Search Engine Optimisation and Search Engine Marketing should be parts of the overall online marketing strategy, as they complement each other gracefully.



On-page SEO refers to developing the content and positioning of various elements of a page in such a way that search engines understand which particular keywords is that page most relevant for.



The main element to be considered is the Title tag. It should be unique for each page of a website and it should contain the main keyword for that page. The keyword and some of its variations should also be present in the body copy, but you need to be careful not to repeat it too many times.



Off-page SEO refers to how others see and appreciate your website. The more you get linked from other authority websites in your area of expertise, the better. If lots of people quote you as an authority in a certain niche, search engines will detect those signals and will take them into account when they rank web pages for particular keywords in that niche.



Social media plays an active role in the off-page SEO, as well. The more people share your content, the better its quality should be and search engines do keep an eye on that.

