what is product marketing

WHAT IS PRODUCT MARKETING?

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WHAT IS PRODUCT MARKETING?

THE ONLY ROLE THAT TOUCHES PRODUCT SALES AND MARKETING

MARKETING

SALESPRODUCT

PRODUCT MARKETING

IF DOGS DON’T LIKE YOUR DOG FOOD THE PACKAGING DOESN'T MATTERStephen Denny

HOW THIS TRANSLATE INTO THE MARKETING FUNNEL?

3 MAIN PARTS OF THE MARKETING FUNNEL:

ATTRACT

CONVERT

Marketing Focus:

Blogging, Social Media,SEO, Writing, Design

Optimisation: Analytics, CTAs

User Testing, Messaging, Persuasion

PRODUCT MARKETING

SO WHAT DOES A PRODUCT MARKETER DO?

HOW TO DRIVE DEMAND AND USAGE OF THOSE PRODUCTS AND FEATURES

WRITING POSITIONING AND MESSAGING FOR PRODUCTS AND NEW FEATURES

MAPPING THE COMPETITIVE LANDSCAPE AND THE MARKETHELP THE SALES TEAM SELL MORE AND CLOSE MORE DEALS

PRODUCT MARKETERS ARE FOCUSED ON MARKETING TO CUSTOMERS THAN LEADS & PROSPECTS

SYED SHAHNAWAZ KARIM@SHAHNAWAZKARIM

THANK YOU

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