What is Podcasting? Is creating audio right for your

business?

Social Media Education, Training & Support

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A ‘podcast’, as a basic definition, is an audio file (mp3) that people listen to via their mp3 player (iPod or similar); smartphone; tablet or computer.

What is podcasting?

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What is the benefit of creating podcasts?

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How do you create a podcast?

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The process is different for everyone and will highly depend on the technology you wish to use and the route you want to take in terms of managing how people subscribe to your podcasts.

Advice for the podcasting route ….

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1. Think: targeted, meaningful content2. Time : 20mins / 30mins / 1hr long3. Translate listeners into customers

Blending Podcast With Digital Planning

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How does it:

•drive enquiries?•increase your email list?•blend with your blogging strategy?•educate your audience on subjects close to their hearts?

Thanks for watching the quick share of this post...

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Want to read the full blog post with all our guidance?

You can read it here: The Social Intelligence Blog

Meet the author:Shelley Röstlund

Who Are We? Connect with us

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We are an end-to-end social media agency. We support our clients through practical business education and training; as well as provide specialist one-to-one consultancy to craft social media strategies that integrate into existing marketing, communication and online strategies.

We also efficiently support our clients in a very practical basis in their day-to-day management of their social media through our array of social media administrative support services - if you think we can assist you, connect with us!

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