2009 2013

US mobile users total

Smart-phones

255 MM

75 MM

285 MM

150 MM Huge growth – 20% CAGRBut tons of users with no smartphones

Five huge trends in mobile:

Massive growth in smartphones

Pure hardware is an awful business

But winners integrate the hardware + software + cloud

Pure software is a small business

Source: In-stat, Canalys, ABI forecasts

Incumbents are focused only on “premium”/killing-iPhone

Built from the bottom up to be cheaper, faster, easier and betterfor mobile email

Device form factor

OS

App

Wireless network

Cloud hosted

Push servers

Mailhost links

Chips + radio

Web front end

Annual Design Review

Time: Gadget of the Year

ID Magazine:

Wired: #1 Gadget

BusinessWeek + IDSA: Bronze Medal

Pogue: SweetMossberg: Sleek & simple

India: launched 2010

EU: launched 2010

Fast, focused + cost-efficient

real-time Internet + biz apps like email

to the front line staff

Peek connects everyone, everywhere