what is online marketing? by ishanconsult digital marketing agency indore
TRANSCRIPT
Online Marketing is the marketing of products or services over the Internet & it ties together creative and technical aspects of the Internet, including design, development, advertising and sale
Online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business
model
Email marketing is promoting products through the use of email
There are 2 main ingredients to an effective email marketing campaign
They are to build a large list of people you can email and to write great emails
The emails should be packed with free value and they should move people to buy what you’re trying to sell
Yet another but important and crucial marketing trend that has brought a huge aberration in our society
Blogger was launched in 1999 by three friends. Blogging as an ardent marketing tool has really blossomed in the last some years
Businesses, companies and even superstar now use blogging system for huge promotion
You have to pay for PPC ads.
You target certain words and then when those words are searched for on a search engine such as Google your ad will appear.
But you do have to pay every time your ad is clicked on.
You need to make sure you do your homework and find out how to effectively use PPC.
Otherwise you can easily lose a lot of money in a short amount of time.
But if you do learn how to use PPC effectively then you can make a lot of money just as fast
Social media is very popular right now and it’s only getting more popular
You can tap into that popularity by using social media to sell your products
Just make sure you don’t SPAM people. In fact, you shouldn’t use any social media to directly sell anything
Just use social media to direct people to other sites where you can then hit them with a sales pitch
With regards to the Internet, this is the promoting of brands using all forms of online digital advertising channels to reach consumers
This includes video channels, Internet Radio, mobile phones, display or banner ads, digital outdoors, and any other form of digital media.
Marketing techniques that use social networks to produce an increase in brand awareness or achieve other marketing objectives (such as product sales) through self-replicating viral processes.
It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, ebooks, images, or even text messages.
AIDA Model
A – Awareness Initial point where your brand and/or business is
recognised and acknowledged.
I – Interest Generating thoughts and discussion about your brand.
D – Desire Communicate your messages through the use of social
media and email marketing.
A – Action The stage where the conversion is complete and back to
the 'interest' stage to retain them. Your website is responsible for this stage.
Rank Company Name
1 Vodafone
2 Bharti Airtel
3 Hindustan Unilever
4 Cadbury
5 Coca-Cola India
6 PepsiCo
7 ITC
8 Sony India
9 Tata Motors
10 Samsung Electronics
11 Nokia
12 Idea Cellular
Grow from $27.1 billion in 2011 to over $42.5 billion in 2015
The search engine marketing industry is projected to reach over $22 billion by the end of 2012, a 19 percent increase from $19.3 billion last year
74 percent of small businesses find online networking to be just as valuable as 58 percent reporting they struggle to find value in using Facebook to promote their brand or don't have a page at all number of companies struggling to take advantage of online resources
Pull marketing:
Websites and blogs are pull strategies
Build websites & Blogs
Company’s social media profiles
long-term success
the company tries to draw in customers through different kinds of advertising, such as TV ads, online banner ads and social media
Online banner ads, and radio and TV ads are other forms of pull marketing.
Push Marketing:
Email Campaign
Certain offers through your social media profiles
Companies may push information and promotional material directly to end users through email or fliers to generate demand
Create an email database of potential customers and send them product announcements and promotions directly
One to one approach
Cater to specific interests
Different content by choice
Geo- marketing
Relatively inexpensive
Global business
Measuring statistics is easy
Accountability
Illegal or unethical practices
Physical demonstration and needs to be tangible
Transparency
Cost of Hardware
Governance, laws and regulations
Cultural issues
Lack of technical infrastructure
Marketing philosophies & channels
Online shopping worries
Fear factor
Unreliable delivery mechanisms
Credit card fraud and usage:
Clearly, the strengths of the Internet as a marketing medium far outweigh the negatives
Companies grappling with the issue of whether to market via the Internet are already behind
Companies attempting to build a coherent Internet marketing strategy must begin to believe that the Web is likely to be the center of their marketing future, not simply an adjunct to traditional marketing methods