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What is No Roof Left Behind? • No Roof Left Behind is a program designed to bring local communities

and contractors together around families in need

• Through a partnership with GAF, NRLB provides local roofing

contractors with a framework to install a new roof at no cost, for a

deserving homeowner, chosen by the community

• NRLB is based on exclusive territories now available to Master Elite

and Certified Contractors - only one contractor per population of approx

500,000 is selected to participate

• GAF will be donating roofing systems to approved NRLB builds, across

the country

• The patented NRLB system automates the entire process and gives

GAF Master Elite and Certified Contractors everything needed to

ensure a big win, for roofing contractors and the community, year-after-

year

Why Participate in NRLB? • Research shows that over 80% of homeowners will change brands

to do business with roofing contractors committed to their local

communities. The NRLB program:

– Builds Credibility . . . Positions contractors as trusted supporters of their

communities

– Is Exclusive . . . Only one contractor per designated area can become

NRLB certified

– Drives SEO and Web Traffic . . . NRLB keeps visitors coming back and

social plug ins help to spread the word about contractors’ community

service

– Builds Brands . . . NRLB focuses the attention where it belongs – on the

contractor, which leads to exposure in local press, additional leads and

referrals, and more sold jobs at higher profits

What Do Contractors Get? NRLB helps roofing contractors achieve positive recognition and local

media exposure, for “doing good” in their local communities. Standard

program includes for $2075:

– Exclusive Territory comprised of an area of approximately 500,000 people

– Free Roofing Systems provided by GAF

– Suggested Program Calendar which may be customized by contractors

– Communication Templates designed to help contractors communicate easily and

effectively with nominees, the community, and local sponsors

– Marketing and Public Relations Guide with instructions to help maximize exposure and

benefits, including templates for press releases and announcements

– Customizable Website and Roof Give-Away System with a year-long subscription that

allows contractors to administer their exclusive NRLB program from the nomination through

the voting process

– Sponsorship Opportunities where business partners can show their support and have their

logo and website featured on contractors’ program home pages

– Install Celebration Plan helps maximize visibility of contractors’ efforts in the community by

turning the installation into a celebration – with guidance from NRLB

**Appendix with full info

What is the Process?

Process for Contractors:

1. Go to local, participating GAF distributor

2. Order materials from distributor; distributors will be instructed to give materials free of

charge

3. Have distributor call Dena Elie at No Roof Left Behind for GAF approval code

4. NRLB will ask distributor to cover local delivery costs (if yes, distributor will be

promoted as a local sponsor of the build)

5. Distributor sends invoice with valid code to GAF Rebate Center at rebatecenter@gaf.com

6. GAF issues credit memo to reimburse distributor at market price

7. If distributor will not cover delivery costs, GAF will cover costs

Contractor’s Customizable Website

• Customizable logo (including link), contact info and company profile

• Integrated with contractor’s Facebook and Twitter

Contractor’s Customizable Website

Nominations approved by contractor display for the community to view.

Contractor’s Customizable Website

• Unique nominee stories generate tremendous public engagement.

• Social media integration makes commenting on nominees easy.

Goodwill Gesture Garners Press

To learn more about the benefits of becoming an exclusive No Roof Left Behind

contractor, contact Dena Elie at dena@noroofleftbehind.com

No Roof Left Behind Standard Membership • Program Description: NRLB is a robust, patented system that helps roofing contractors achieve positive recognition, and local media exposure, for “doing

good” in their local communities. The standard program includes: • Exclusive territory comprised of one area of approximately 500,000 people • Free roofing systems for NRLB builds provided by GAF and Allied Supply • A suggested program calendar. Contractors may customize their own dates • Communication Templates: Designed to help contractors communicate easily and effectively with nominees, the community and local sponsors.

• Step-by-step program instructions and schedule. • Donation solicitation, announcements and follow-ups . • Nominee communication templates. • Finalists communication templates.

• Marketing and Public Relations Guide: Proven marketing, public relations, social media and community relations instructions, to help contractors maximize

exposure and benefits from participating in the NRLB program. • Press Release Template • Customizable Public Service Ann cements • Marketing Guide to maximize local exposure • Community Engagement Guide • Social Media Promotion Guide • Installation Celebration and Marketing Plan

• A customizable NRLB website page featuring your logo and company information where you can:

• Accept nominations – including stories and photos • Narrow nominees • Manage voting • Year end wrap up – including photos, captions and video.

• Private administration portal, giving you full control of your program, including exactly what is published online. • Seamless integration with your website, social media and marketing. • Bi-monthly communications to coach your team through the process, featuring tips and tricks for engaging the public every step of the way. • Dedicated contractor support by the NRLB team. *Additional, outsourced, marketing, public relations and social media marketing services are available to NRLB contractors at a discounted group rate of $130/hour. Price: $2,075/year