Marketing Made Simple

Tracy Sheldon

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The Chartered Institute of Marketing

defines marketing as:

The management process responsible

for identifying, anticipating and satisfying customer

requirements profitably

and

Sales

Marketing isn't defined as "people who market."

Yet, the sales profession is often explained as "individuals who sell.“

and

Communication - Transferring or transmitting information

Definition

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Audit – where are you now? What do you know and do?

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Strategy – Who are you? Who are your customers? What do they need?

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Different mediums – what will be valuable to you and why?

Channel usage

There are many channels available to you

Dependent upon;

Objective

Time

Audience

Cost

guerrilla -ambient -pr –outdoor –sms –website –tv –radio -ppc -

seo -media inserts -press ads -package inserts -direct mail -door

drop -sales promotion –piggy backs –emails -classified ads –

directories –exhibitions -mobile outdoor –sponsorship –telesales

–field sales

awareness/brand response/sales

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Different mediums to build relationships

Customer relationships

1-2-1’s

Customer relationships

Newsletters/inform/educate

Customer relationships

Targeted campaigns

Customer relationships

Web sites

Customer relationships

On-line networks

Customer relationships

Email - database

Customer relationships

Social/business networks

Customer relationships

Pamper/spoil/offers

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touchpoints

Public

Relations

Advertising

Behavior

Name

Identity /Logo

People

Products

& Support

Web

Presence

Investor

Relations

Corporate

Communications

Environments

Promotional

Material

YOUR BUSINESS

YOU

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Social marketing - networks

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Social marketing - networks

01

Social marketing - networks

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Social marketing - networks

There are many out there !

You just need to choose

the right one for you and plan

how you wish to use it

Are you an introvert or an extrovert?

Do you aspire to be either?

What kind of business do you have?

How do you want to sell?

Who do you want to sell to?

Do you want to develop and change?

01

Social marketing - networks

How do you want to be seen ?

How do you want to communicate?

Who do you want to talk to?

Why do you want to talk to them?

Why do they want to talk to you?

EXAMPLE:

If you are interested in Corporate

Companies then you need to know

Who they are?

Who you need to connect to ?

Who you know?

What they need?

What you have that they want?

How they work?

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Communication – who to and why?

How to communicate

• know who you are

• know what and why you are communicating

• be consistent

• be honest

• for business – have a plan

• have your products and services outlined and prepared

Think about:

• communication style

• body language

• networking skills

• good questions (and good answers!)

• targets

REMEMBER

We have 2 ears and 1 mouth – know when to use both effectively!

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Summary

• Marketing is NOT sales – it’s a management process which should

be measurable and give you return on your investment

• Marketing is not a variety of channels or mediums

• Marketing touches all points in your business and should be targeted around

your business needs

• Marketing strategy is a plan which sets out ‘actions’ based upon your goals

and objectives

• Your marketing should be individual to your business

• If you do not plan – how can you measure?

• Networking should be planned and aligned to your objectives – decide what is of

value to you and outline your objectives to gain value

Marketing Made Simple

THANK YOUTracy Sheldon