what is lbm? restraints examples future of lbm uses/apps 10 20 30
TRANSCRIPT
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WHAT IS LBM? RESTRAINTS EXAMPLES FUTURE OF
LBM USES/APPS
10 10 10 10 10
20 20 20 20 20
30 30 30 30 30
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Question 1 - 10
• LBM is most commonly used on _______
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Answer 1 – 10
• Smartphones
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Question 1 - 20
• LBM uses computers __ _______ to find restaurants, hotels, etc. in the user’s area.
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Answer 1 – 20
• IP Address
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Question 1 - 30
• Marketers can use ___ technology to cater advertisements to consumers based on their location at any given time.
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Answer 1 – 30
• GPS
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Question 2 - 10
• xAd throws out ___ percent of inventory from publishers because the location data isn’t accurate.
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Answer 2 – 10
• 80%
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Question 2 - 20
• There are two ways a company can retrieve data, first-party data and ________.
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Answer 2 – 20
• Third-party data
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Question 2 - 30
• This type of data collection is the preferred method because it is not affected or touched by another party.
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Answer 2 – 30
• First-party data
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Question 3 - 10
• ______ teamed up with Foursquare to award one hundred random people who entered the establishment.
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Answer 3 – 10
• McDonald’s
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Question 3 - 20
• Taco Bell is using ____ to send special offers to people using the app when they’re in the general vicinity of a Taco Bell.
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Answer 3 – 20
• Waze
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Question 3 - 30
• Subway has teamed up with ____ to give customers special discounts when they get close to a Subway business.
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Answer 3 – 30
• O2
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Question 4 - 10
• The beta map plots more than 150 billion monthly pings from smartphone owners opening _______-_________ mobile apps and sites across the country.
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Answer 4 – 10
• Advertising-supported
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Question 4 - 20
• LBM has struggled to track their effect on __ ____ sales.
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Answer 4 – 20
• In-store
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Question 4 - 30
• The beta map is going to be used on _____ _____ this year.
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Answer 4 – 30
• Black Friday
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Question 5 - 10
• ____ is a platform for users to check-in at a location to redeem rewards, points, and coupons
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Answer 5 – 10
• Foursquare
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Question 5 - 20
• _____ is a mobile game that uses your location to set challenges and rewards, even connect locations to encourage multi-site visits.
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Answer 5 – 20
• SCVNGR
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Question 5 - 30
• ____ ____ allows users to check-in to receive rewards, but it also allows them to share and earn rewards together.
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Answer 5 – 30
• Facebook Places