what is influencer marketing?
TRANSCRIPT
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Thomas Moen [email protected]
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Hvordan og hvorfor jobbe med opinionsledere?
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Den største forskjellen på de fleste merkevarer og en opinionsleder er at publikummet faktisk ønsker å
konsumere innholdet opinionslederene skaper.
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Det er ikke bare antall mennesker man når ut til som teller lenger.
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Det som teller er hvilken relasjon man har til avsender, og om det som kommuniseres g jøres på en troverdig måte.
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I stedet for at merkevarer bruker mye penger på å kjøpe seg venner, kan de heller samarbeide med profiler hvor folk
allerede er venner med profilen.
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Innholdet kan ikke “ad-blockes”, det er tilpasset alle flater og kommunisert på et språk målgruppen lett kan forholde seg til.
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Reklame betyr egentlig rope ut samme budskap til mottaker ikke kan ignorere det lenger. Dette er reklame
som ikke oppfattes som reklame, og som mottar ikke ønsker å ignorere.
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Thomas Moen [email protected]