what is graphic design? the creative process that combines art and technology to communicate ideas...
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![Page 1: What is graphic design? The creative process that combines art and technology to communicate ideas Felissa Kelly CIS 65](https://reader037.vdocuments.site/reader037/viewer/2022110211/56649eb75503460f94bc1387/html5/thumbnails/1.jpg)
What is graphic design?
The creative process that combines art and technology to
communicate ideas
Felissa Kelly CIS 65
![Page 2: What is graphic design? The creative process that combines art and technology to communicate ideas Felissa Kelly CIS 65](https://reader037.vdocuments.site/reader037/viewer/2022110211/56649eb75503460f94bc1387/html5/thumbnails/2.jpg)
Suppose you want to:
• Announce or sell something• Amuse or persuade someone• Explain a complicated system• Demonstrate a process
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In other words;
you have a Message
you want to Communicat
e
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How Do You Want to Send It?Verb
al
Com
munic
ati
o n
•You could tell People •Broadcast by Radio •Loudspeaker
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Represent Ideas People Want To Communicate
incredibly powerful
Visual images
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People respond to images instinctively based on:
personalities
associations
previous experience
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knowledge in
combination with the image
creates a visual pun
You know that a chili pepper is
HOT
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• Informs• Persuades• Organizes• Stimulates
What does a Graphic do?
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Provides Pleasure
We Need Them
Locates
Identifies
Attracts
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Graphic Design
Creativity
Technology
Art
You must learn how to construct a message and how to present it
successfully
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THE MESSAGE OF THE ANCIENT EGYPTIAN LANGUAGE
Hieroglyphics
represents anidea associated with the object
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Graphic Design can be
• Drawn• Painted• Photographed • Computer Generated
Images
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Visual Communication• Poster or Billboard• Business Logo• Advertisements• Product Packaging
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communication tools • Typography
• Image
Convey a Message
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Typefaces and Layouts
• Publications– Magazines– Newspapers– Books– Brochures– Movie Credits
• Websites – Apps
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Symbols and logos
Symbols are abstract representation of a particular
idea or identity
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What is Branding?elements of company identity; branding the identifying mark• Logos• Colors• Packaging• Text
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Graphic design is a part of your daily
life
gum wrappers
huge things like billboards
T-shirt you're wearing
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Image-based design
A picture is indeed worth a thousand
words
Image-based design
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What do Graphics do for you?
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“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”
-Paul Rand
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Poggenpohl, Sharon. “Graphic Design: A Career Guide
and Education Directory”. AIGA. 2012. Web. 24, April, 2012.
Sources