Creative process combining art and technology Use images and words to communicate ideas to audience Explore creative possibilities of typography, photography, illustration, etc.

What is Graphic Design?

What is Graphic Design?

Designers are a link between the client and the audience. Graphic designers learn how to construct a message and how to present it successfully. They work with the client to understand the content and purpose of the message. A concept is chosen, the designers work with illustrators and Photographers as well as with typesetters and printers or other production specialists to create the final product. Original text by AIGA http://www.aiga.org/content.cfm/guide-whatisgraphicdesign

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What is Graphic Design?

Graphic design is everywhere we look, from postage stamps to billboards and everywhere in between. Whether knowingly or unwittingly, we are surrounded every day with examples of design.

Robert Indiana, postage stamp

Billboard, Digital Outdoor Media

Design can make a brand memorable and instantly recognizable to an audience.

What Function Does Graphic Design Serve?

What Function Does Graphic Design Serve?

Consumers are bombarded by companies selling the same service or product. Design can make a brand stand out from the crowd. Packaging can project an instant sense of what a product is all about.

Design can make or break a business’ ability to sell its products or services Successful branding can immediately project a sense of the company’s professionalism and experience Bad logo design does just the opposite In marketing, perception is reality

What Function Does Graphic Design Serve?

What Function Does Graphic Design Serve?

Good design makes us stand up and take notice.

What Function Does Graphic Design Serve?

Unfortunately, so can bad design!