what is game thinking?
TRANSCRIPT
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Game Thinking the art and science of
engaging customers on a path to mastery
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Amy Jo Kim, Ph.D. Game Designer &
Startup Coach
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Game Thinking a synthesis of game design, systems thinking, Agile/Lean UX, & design thinking
smarter, faster innovation
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Game Thinking 3 core principles that accelerate innovation & drive long-term engagement
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3
Test your ideas with a small handful of passionate early customers
21
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Create something that a few people
love - even if most people don’t get
it right away
Paul Buchheit Partner, Y-Combinator
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find & leverage
your super-fans
then expand
from that base
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To design for engagement, start with your Learning Loop
1 2
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Fun is just another word for learning
Raph Koster author, A Theory of Fun
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the best MVP is your Core Learning Loop
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Play-test your ideas early with small high-learning experiments
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What We Offer
resources workshops coaching
design servicesPeter Drucker
The best way to have a good idea is to have
lots of ideas
Linus Pauling Scientist
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don’t fall in love with an idea; fall in love with solving a problem & learning from your customers
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Everett Rogers Scientist, Bell Labs
Playtesting Progression who do you listen to?
at what dev stage?
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Early Majority
Closed Beta
Friends & Family
Team & Department
typical
play-testing
progression
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Early Majority
Closed Beta
Friends & Family
Team & Department
Super-fan Community
super-fan
play-testing
progression
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step-by-step system to accelerate product innovation
Game Thinking Toolkit Clarify
Identify
Listen
Distill
Design
Prototype
Test
Validate
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empower your team with the Game Thinking Toolkit
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What can Game Thinking do for you?
• Accelerate early product development
• Surface key insights from EXACTLY the right customers
• Create a simple yet compelling MVP*
• Build long-term engagement from the ground up
• Empower your customers with a coherent path to mastery
*Minimum Viable Product