what is downtown project - february 2014

LAS VEGAS CITY HALL

It all started with the plan to move Zappos Headquarters to the former City Hall building in Downtown Las Vegas. What could that campus look like? How could it influence the city around it? How could it help to revitalize Downtown?

APPLE

The Google, Nike, and Apple campuses are all amazing. And Zappos considered creating a similar HQ and polled their employees about what kinds of amenities they would like at their workplace.

ENTREPRENEURS

“What would you be passionate about doing for 10 years even if you never made a dime?”

NIKE

Or what about Nike’s World Headquarters? They have a swimming pool, soccer fields, volley ball courts, workout facilities, and more.

GOOGLE

There are some corporate campuses that you never have to leave—with dining options, outdoor recreation, gardens, even your dog. But how do the people there interact with the community around them?

DOGGY DAY CARE

When Zappos employees were surveyed about the amenities they would prefer to have in their new campus, doggy day care was the number one request—not human day care..

NYU CAMPUS

Rather than build a campus that’s insular, that doesn’t create reasons for people to leave, Zappos decided that it would be more interesting to create a campus that interacts with the community around it, that encourages people to interact serendipitously with people they might not otherwise meet. A campus that functions not only as a workplace, but also as a community gathering space.

DOWNTOWN VEGASFREMONT EAST

FREMONT EAST

Surrounding the future Zappos HQ is an amazing neighborhood called Fremont East. It’s filled with bars, restaurants, and shops run by local business owners. It’s the kind of neighborhood where people run into friends on the street, where any bar or restaurant you visit, you’ll see someone you know.

FREMONT EAST

It’s actually one of the most community-focused neighborhoods you can imagine—in the place you would least expect it. Downtown Las Vegas. Downtown Project was created as its own entity with a mission to help to revitalize the neighborhood and catalyze the growth of the community.

ENTREPRENEURS

“What would you be passionate about doing for 10 years even if you never made a dime?”

DOWNTOWN PROJECT$350M

$50M – Small businesses$50M – Tech Startups$50M – Education, Arts, Culture$200M – Real Estate

AcceleratingCollisions, Co-Learning, and

Connectedness

THE BIG BET

AcceleratingCollisions, Co-Learning, and

Connectedness

…will lead to…

Happiness, Luckiness, Innovation, and Productivity

THE BIG BET

ROCROI

VS

Instead of maximizing short-term ROI (Return On Investment)…

ROCROI

VS

Instead of maximizing short-term ROI (Return On Investment)…We focus on maximizing long-term ROC

ROCROI

VS

Instead of maximizing short-term ROI (Return On Investment)…We focus on maximizing long-term ROC (Return On Collisions)

ROC & ROLROI

VS

Instead of maximizing short-term ROI (Return On Investment)…We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL

ROC & ROLInstead of maximizing short-term ROI (Return On Investment)…We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL(Return On Luck) – Accelerating Serendipity

ROIVS

DOWNTOWN PROJECT$350M

$50M – Small businesses$50M – Tech Startups$50M – Education, Arts, Culture$200M – Real Estate

$50M SMALL BUSINESS

$50M SMALL BUSINESS

Criteria

$50M SMALL BUSINESS

CriteriaOwner Operated - Passionate

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote Collisions

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote CollisionsExecution Ability

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote CollisionsExecution AbilitySustainable

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote CollisionsExecution AbilitySustainableUnique or First or Best at Something

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote CollisionsExecution AbilitySustainableUnique or First or Best at SomethingStory-worthy

NATALIE

This is Chef Natalie Young. Her restaurant EAT is our first small business investment to open. Formerly, she worked as a Chef on The Strip. And she was about to leave Las Vegas for good until she was able to follow her passion and fulfill her dream to open her own restaurant.

NATALIE

NATALIE

EAT officially opened for business in September, 2012..

CHECKS CASHED

CHECK CASHING

SARAH

This is Sarah Nisperos, a lifelong fashionista who was able to follow her passion after a small business investment from Downtown Project.

SARAH

This is her boutique, Coterie, which is the first fashion retail operation in the Fremont East area of Downtown.

SHIPPING CONTAINERS

CONTAINER PARK

MEDICAL CLINIC

$50M TECH STARTUPS

We’re investing $50 million dollars in tech that are located here or are willing to move their operations to Downtown Las Vegas. Tech startups can grow rapidly and create jobs quickly. We believe you can change the world with a laptop.

$50M TECH STARTUPS

COWORKING

https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40

COWORKING

LEARNING VILLAGE

GOLD SPIKE COWORKING LOUNGE

CITY AS A STARTUP

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

CITY AS A STARTUP

We’re working with Venture for America and have brought 14 of their Fellows to work in Downtown Las Vegas. They are working with us at Downtown Project and related entities. VFA is a program that sends young, talented college graduates to work in startups to hone their entrepreneurial skills.

$50M EDUCATION, ARTS, CULTURE

9th Bridge School


We’re investing in organizations like First Friday, to support gathering of the community and the celebration of the local arts scene.


http://mikerossart.net/images/mikeross_enter.jpg


http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

LIFE IS BEAUTIFUL

$200M REAL ESTATEWe’re inspired by the book Triumph of the City and the idea that knowledge is more powerful than space.

When people live closely together, they interact more frequently which creates more opportunities for them to learn from each other.

Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation

Productivity and innovation per resident increases by 15%

(But not true for companies)

Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation

WHEN CITIES DOUBLE IN SIZE

1. Residential density of 100 residents/acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism

3 INGREDIENTS FOR SERENDIPITY

Maximize serendipitous interactions

Density in the office

Density in the city

Collisions vs. convenience

HOW TO ACCELERATE LEARNING & INNOVATION

OUR SECRET WEAPON

When people come to visit us in Downtown Las Vegas, they find exactly what we found. A place that is vibrant, interesting, and community-focused. And they want to stay, to move their companies here. They get it

LEARNINGS FROM TED, SUMMIT SERIES, SXSW,

BIF…Curated ContentSerendipityLearningConnectionsCommunity

DOWNTOWN VEGAS EVERY DAY

Curated ContentSerendipityLearningConnectionsCommunity

Fremont St. & Las Vegas Blvd.

INSPIRE THEATER

Opened December 2013

INSPIRE THEATER

DOWNTOWN VEGAS MONTHLY CADENCE

Week 1 – First Friday Week


Week 1 – First Friday WeekWeek 2 – Tech Week


Week 1 – First Friday WeekWeek 2 – Tech WeekWeek 3 – Fashion Week


Week 1 – First Friday WeekWeek 2 – Tech WeekWeek 3 – Fashion WeekWeek 4 – Catalyst Week


FASHION INCUBATORSTITCH FACTORY

What is the value of a resident that is out and about in the neighborhood?

RETURN ON COLLISIONSROC


3-4 hours/day



3-4 hours/dayx 7 days/week




x 40 weeks/year




x 40 weeks/year= 1000 “collisionable” hours/year


What is the value of a purposeful visitor that contributes to community?



12 hours/day



12 hours/dayx 7 days/week




x 12 weeks/year




x 12 weeks/year= 1000 “collisionable” hours/year



“SUBSCRIBE” TO

DOWNTOWN

1. 100 residents per acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism


100,000


100,000 “collisionable”


100,000 “collisionable” community


100,000 “collisionable” community hours


100,000 “collisionable” community hours per


100,000 “collisionable” community hours per acre


100,000 “collisionable” community hours per acre per


100,000 “collisionable” community hours per acre per year


100,000 “collisionable” community hours per acre per year


2.3 COLLISIONABLE HOURS

PER SQUARE FOOTPER YEAR

Accelerate:1. Collisions2. Co-Learning3. Connectedness

And everything else will fall into place…

(productivity, innovation, growth, happiness)

What will people say about downtown?

THE BIG BET3 GUIDING PRINCIPLES

50% OF HUMANS LIVE IN CITIES

75% WILL LIVE IN CITIES IN OUR LIFETIME

A GREATBRAND

is a story that never stops unfolding.


A GREATBRAND, COMPANY

A GREATBRAND, COMPANY, CITY
