November 2013

What is 'digital'?

‘Digital’ drives relevant experiences through

WEB, MOBILE, SOCIAL MEDIA & VIDEO

Together they increase prospect, customer and partner engagement,

generate leads, increase awareness and understanding,

accelerate sales, deliver service and support,

tighten relationships, and improve business results –

with efficiency, immediacy, and high impact.

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Audiences

competitorscustomers

prospectspartners

employees

investors influencers

thought-leaders

job-seekersjournalists

analysts

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Timing and Tasks

Post-Sale

Always on journeys

During the Buying ProcessPre-Sale

Insight

Seeking information

Collaborating

Comparing

Learning

TrainingNarrowing the field

Investigation

Evaluation

Sharing

Celebrating

Advocating

Feed-back

ConnectingInnovating Support

Service

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Web: Vehicle for Info Sharing, Revenue, and Support

• Cisco.com is our core sharing information globally capturing leads generating revenue delivering service providing customer support

• Offers information, tools and connections with global access

• Users visit with a specific task in mind and want to get their task done quickly and efficiently The number of cisco.com visitors is equivalent to

holding 800 physical CiscoLive! events every month.

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Mobile Web & Mobile Apps: Engagement Anywhere

One in four web users are mobile-only users. Simplicity, immediacy, and engagement; anywhere, at any time

“Always on” enabling real-time information-sharing, actions, and results

Breaks down barriers, blurs boundaries between work and play, geographic distance, people, and companies

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Social Media: Expand Awareness & Tighten Connections

Creates connections

Crowd-sourced, crowd-filtered information

Clues to revenue opportunities

Friction-less feedback channel

Opportunity for market insight

Forge deeper relationships

Delivers service, accelerates demand

100 hours of video is uploaded to YouTube every minute.

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Video: Rich, Immersive, High Impact

• Drives a depth of understanding and insight far beyond that of text, tools, or apps

• Richness of video unmatched for immersive engagement that effectively communicates concepts with clarity and impact

• Moves prospects along the customer journey, teaches and illustrates, and provides for greater understanding

Video accounts for half of total U.S. internet traffic across multiple devices.

Thank you.