SuperHits of the

60’s-70’s-80’s

You can only reach the nearly 11,000 daily listeners/Fans

WITH COSY!

What is COSY? Who listens to COSY? Why COSY? Where is COSY? How can your business

engage them and become your best customers?

Commitment

to Van Buren

County

ALL THE

Classic Hits

Full Service

Station

Local & Pro

Sports

SuperHits 103.7 COSY-FM is Southwest Michigan’s favorite

Classic Hits station.

It targets a mix of listeners age 35 to 64. This format enjoys constant shelf-

life support. Instead of background music, this music is in the foreground

for the active listener. Though it targets a certain loyal demographic, it is also #5 in format of 12+ year olds (Neilsen, 2015). The greatest hits of

all time are not only NEW to the younger generation, but has gained their attention so much they store

COSY on their dials as well!

National and local news, sports and weather are a very important

ingredients for the COSY listener. If something is happening in the

community, COSY-FM will tell you with What's Happening, the Daily Buzz,

Dave Wolf's morning news and more! 

WHAT IS COSY?

Facebook Ads Avg. ReachFacebook Ads Avg.

Reach

Active Workers

OWN VS RENT

HOUSEHOLD INCOME

EDUCATION

020406080

$50k-$74k

$75k-$150+35%

65%

OWN: 83%RENT: 17%

INTERESTS

SPENDING POWERMARITAL/PARENTAL STATUS

*Exercise and fitness*Boatiing *Sporting events*Biking *Concerts*Golfing *Dining out*Fishing *Vacation homes*Hiking

Audience Development Group

Ebusiness Report

Ebusiness Report

Civic Science Poll

Civic Science Poll

Audience Development Group

Working 35 hours or more-66%

Married-66%Children still at home-46%

WHY TALK TO COSY LISTENERS?

In their prime of earning and spending. This group has the highest disposable income and controlling more than 70% of America’s wealth.

35% more likely to own stock or be investing and 47% above the norm for likelihood to own mutual funds. They have money to spend!!

20% or more have completed a

college degree.

The Most Powerful Group of ListenersEvery year, the U.S. Consumer Expenditure Survey shows adults 45-64 outspend the

average consumer in nearly every category, from food, household furnishing, entertainment,

personal care, gifts, etc.

• Boomers will make-up HALF of the entire U.S. population by 2017.

• Boomers control HALF of the nation’s aggregate household spending.

• Adults 45+ will continue to be the most powerful consumers in the marketplace. 

• The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.

• Over the next 30 years, the 65+ population will be larger than the younger generations.

• The 45+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).

• Boomers and seniors have a net worth 3x that of younger generations (Economic Policy Institute).

• Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).

• Boomers spend $157 billion on trips every year (NextAvenue).

• Americans 45+ account for half of all consumer spending.

• Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).

eBusiness Report (Adams)

Jeff, 58 yrs old from Bangor

Anna, 67 yrs old from HartfordMarried with a large family of

children, grand children, and even great grand children. Is a volunteer transporter who loves crocheting and baking from scratch. Currently remodeling her bathroom. Loves COSY! Says it’s the music she grew up with!

WHO LISTENS TO COSY?

Retired educator with last 25 years as principal at Bangor. Now works at SH Health Systems. Loves Paul in the mornings, the coverage of the Tigers, and it focuses on local news and events. Married with 3 kids. Enjoys ice fishing, family vacation, baseball, antiques, and good food.

Star, 56 yrs old from South Haven

WE ARE COSY!

System Administrator who is married with 2 kids and 7 grandkids. Interests include everything in music and entertainment. Favorite thing about COSY is the music selection and Paul in the Mornings!

WHY THEY LISTEN TO COSY?

They grew up listening to the

music! Elton John

Rolling Stones

The Beatles

The Supremes

The Temptations

Chicago

Source: Nielsen Comparable Metrics Report Q3 2015. Based on Adults 18+

WHY COSY? Effective and affordable Radio allows people to multi-task while listening Unlike other traditional media, radio is still

considered relevant to the lives of consumers with its easy access, local programming, and reliable up to the minute information

Listeners feel an emotional connection to their favorite radio station and enjoy the engaging personal touch of local on-air talent who are often perceived as “friends”

Our marketing staff offers a systematic way to get measurable marketing results by developing custom branding campaigns

After Business Hours

Light Up The Lake

COSY Heritage Promotions

COSY CARES

Al Van Humane Society Adoption!

Warm Your Heart at We Care

Paul lives in South Haven with his wife Annie, sons Adam and Aaron, and daughters Joy, Sarah and Kayla. Paul is active at South Haven’s Peace Lutheran Church, and is involved in a number of community organizations and volunteer boards. He is past President of South Haven Kiwanis Club, Chaired the 2006 Van Buren County United Way Campaign, was Samaritan of the Year in 2005, Recipient of the South Haven Chamber Community Impact Award and Michigan State Volunteer Award winner.Paul loves music, the theatre, fishing, and Nascar’s number 48! 

Spencer RiversNoon-6p

Paul Layendecker

6a-Noon

Spencer Rivers has been with Midwest Family Broadcasting since 1979. He has had various positions over the years, and now works on Cosy's afternoon air shift as well as in the Engineering Department. Spencer resides in Riverside, working the Benton Harbor and South Haven studios.   Spencer is an avid railroad fan,  classic car enthusiast as well as an avid local history enthusiast.

COSY STARS

Alan Kabel is a radio genius. Self-described, of course. He loves all kinds of music, but REALLY loves SuperHits the most! Alan has worked for some of the biggest radio stations on the planet, working with many other radio stars and musicians in his very lengthy career in Entertainment. We are absolutely thrilled to be able to ask Alan to bring his wit, charm and love of SuperHits to us here at COSY-FM! Listen to him every night on your drive home or as you work 3rd shift!

Mark Savage-Sports

Alan Kabel6p-Midnight

Mark Savage is the voice of the South Haven Rams on COSY-FM. Hear him broadcast home and away games during Football and Basketball season right here!

COSY STARS

Dave Wolf-Morning News & SportsDave has been at the Mid-West Family stations

since his junior year in high school. Dave currently is the Overnight Operator for the stations and can be heard during the football season hosting Friday Night Kickoff, previewing the upcoming night of high school action. Outside of the station, Dave is active with the athletic department at his alma mater St. Joseph High School, announcing games and running the scoreboard for basketball, football, and volleyball.

COSY is independent and locally owned and broadcasts out of South Haven, MI. COSY has a 3,000 watt signal that extends in the following

areas….• Berrien County • Northern Cass County• Van Buren County• South Allegan County

WHERE IS COSY?

OUR ADVERTISING WORKSRADIO IS LESS EXPENSIVE THAN MOST OTHER

TRADITIONAL MEDIA, ALLOWING ADVERTISERS TO EFFECTIVELY MAXIMIZE TARGETED REACH WITH RESULTS

DRIVEN FREQUENCY!

“It was important for us to take the message of our brand directly to the community. Many of our

referrals come from the medical world. We wanted to empower people to contact us directly. Since we started branding on the radio, we have

doubled the number of people we are caring for in the community.

“We looked to radio to get everyone aware of what Service Master

was. Initially just using print or any other

advertising venues we tried didn’t work. After

18months, we have been able to verify that radio works

because it grew by 10% and by our 2nd

year in advertising we grew 110%."

Melinda Graham-Hospice at Home

Ken GeyerService Master of Berrien County

Angela PeaveySaugatuck Center of the Arts

“As a long time listener of COSY FM, I understood the quality of their programming and community recognition of Paul Layendecker. I knew that it would be a perfect fit. We track zip codes and area codes of all of our purchasers. In the last 3 months of working with COSY FM and having consistent on-air presence, our sales have grown 10% in their listener area.”

WHAT’S YOUR STORY…

Looking for fresh, new ideas. Maybe you’ve never

advertised on the radio before. We make it easy!

We design a radio campaign that’s clever and creative with messages that

help tell YOUR story. ___________________________________________

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