What is Board Engagement Anyway?

Agenda

Introductions

– Dottie Schindlinger, BoardEffect

– Charles Dahan, behaviorclarity.com

Overview of Engagement

Interview with Charles Dahan

2

Dottie Schindlinger

3

Governance Technology

Evangelist

18 years’ experience in nonprofit

governance, leadership

development

Author of several articles & book

chapters on intersection of

technology and governance

Part of founding team that

developed BoardEffect

Charles Dahan

4

Research fellow and Ph.D.

candidate at the University of

Florida political science

department

Specializing in behavior

psychology, behavioral economics

and public opinion.

Published in a wide range of

peer-reviewed and industry

publications

Goals

5

Defining “Engagement”1

Changing MINDSET and define social capital2

Offer suggestions for engagement measurement3

What is Engagement?

Psychological Engagement

Tangible Engagement

Professional Engagement

6

Quantitative Measurement & Mindset

Social Capital

For members

Qualification

Benefits

7

Psychological Engagement

The relationship an individual believes they hold

toward the organization

“Warmth”

Survey measurement

8

How to Measure

Participation in activities without personal

benefits

Trajectory of participation

9

Tangible Investment

Intensity of participation

– Time

– Resources ($)

Non-invasive measures (often with software)

10

Caveat and How to Measure

Meet member need

– Example: Magazine Members

Provide level of resources a member desires, not

what you think is “best”

11

Professional Engagement

Investment in the mission of the organization,

including:

– Individual Development

Consuming resources for training, leadership, etc

– Group Development

Participation in conferences, leadership groups, networking

groups, mentoring

12

Examples

Hours committed

Attendance

Resource consumption (particularly for board

members)

Collaboration

Network depth and breadth

13

Network Effects

Compound Benefits: Why professional development

and leadership training are investments

Latent Measures

– Depth: Time spent with colleagues, attendance

– Breadth: Number and distance of contacts

14

Conclusion

Increase Social Capital … Trust

– Psychological Engagement: Warmth

– Tangible Engagement: Resources

– Professional Engagement: Leadership Resource

Consumption

Quantification: Latent vs. Invasive Measures

Network Effects

15

Interview

16

Charles Dahan

Political Science Research Fellow, University of Florida

Bibliography

Cited in Blog Post

Adkins, A. (n.d.). U.S. Employee Engagement Unchanged in November. Gallup.com. Retrieved December 10, 2015, from http://bit.ly/1nqTNNr

Crowley, M. (2015). Employee Engagement Isn’t Getting Better and Gallup Shares the Surprising Reasons Why. Lead From the Heart.

Ford, D. (2013). Larky Offers Up Member Benefits At Your Fingertips. Associations Now. Retrieved from http://bit.ly/1ZWR8Y4

Rominiecki, J. (2013). No Title. Associations Now. Retrieved from http://bit.ly/1WQaLB4

Rominiecki, J. (2014). What We’re Scoring When We're Scoring Engagement. ASAE Now.

Wollebæk, D., & Selle, P. (2003). Participation and Social Capital Formation : Norway in a Comparative Perspective. Scandinavian Political Studies, 26(1), 67–91. doi:10.1111/1467-9477.00080

Tate & Tryon. Membership Metrics: A Review of Current and Best Practices. (September 2013). http://bit.ly/1TqirtV

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What is Board Engagement Anyway?