what is blogging? should you be doing it?
TRANSCRIPT
What is Blogging? Should You Be Doing It?
Social Media Education, Training & Support
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The short answer is YES.
Blogging is the centre point from which all your social media content spins.
Should we be blogging?
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What is blogging?
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Some refer to blogging as online journaling.
It’s where a business can share their story, the story has a unique URL and
is easily shared across multiple platforms – with the goal of driving traffic
to your website!
What does blogging look like today?
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Businesses use blogging as a route to providing some added information about their business, how they work with clients
and deliver their product or service.
Blogging keeps your website content fresh and Google loves new content – so you
are doing your website a favour.
Should you blog?
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The answer will be in the story telling value
of your business and sometimes thinking outside the box.
Tips to get you started...
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• Remember you are selling to people – keep it real• Consider the variety in your business day• Share your client’s successes and journeys - describe in your client’s words what a difference you made to their day / lives / businesses by doing what you did.
Thanks for watching the quick share of this post...
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Want to read the full blog post with all our guidance?
You can read it here: The Social Intelligence Blog
Meet the author:Shelley Rostlund
Who Are We? Connect with us
@ 2013 Social Intelligence Limited
We are an end-to-end social media agency. We support our clients through practical business education and training; as well as provide specialist one-to-one consultancy to craft social media strategies that integrate into existing marketing, communication and online strategies.
We also efficiently support our clients in a very practical basis in their day-to-day management of their social media through our array of social media administrative support services - if you think we can assist you, connect with us!
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