What is an AgriPreneur?

Meg JaquayVP American Chamber of Commerce

Uganda

What is an AgriPreneur?

• An AgriPreneur sees a new agriculture based business opportunity. Makes a plan. Starts the business. Manages the business. Receives the profit.

• New agribusinesses start nearly every day in this country – informally

• Generation AgriPreneur will manage to a formal structure for increased profitability

Driving Factors for Today’s AgriPreneur

• “This Is Africa - TIA” => “This Is New Africa – TINA”• Technology savvy

– Social media– E-Commerce– Online and mobile banking and transactions

• Internationally exposed and well traveled– See what can be done– Not settling for status quo or second rate products– Understand the need for local, regional, national and

international strategy• “Nail It, then Scale It” Business Model• Educated in financial awareness

– Exit strategies– Investment diversification

Innovation & Technology

Businesses and investors

Farmer Associations

Next Generation

Consumer

AgriPreneur EcoSystem

Nail It, then Scale It• Find a Problem• Generate a Solution• Create mini prototype• Collect prospective customer feedback• Redo your prototype• Figure out how much the customer is

willing to pay for your solution?• Start small, build up later.

How does a Industry get started?

• 7 years there was no such thing as an App Store

• Today, it has created 675,000 new jobs around the world

There was a problem, someone came up a with a solution, and now there is an app for that!

Trending Now - Coopetition• “Cooperative Competition”• Why?• Because some day you are going to

need your competition to help you fill an order you cannot complete on your own.

• Remember we said we want Uganda Agribusiness to speak as one voice

Agribusiness Careers• Cupper• Food Scientist• Production Staff• Extension Services Specialists• Certification Auditors• Researchers• Trainers• Accountants• Agribusiness Application developers• Etc.

Uganda Agriculture in the Global Marketplace

• What adjectives do you want people to describe for food products that come out of Uganda?

Natural, Specialty, Tropical, Organic

Agricultural Ambassadors• Today I “officially” crown you as Agriculture

Ambassadors to Uganda.• Be proud to show your culture through

Agribusiness.• Be proud to be part of a growing business

sector in the Global marketplace

MWEBALE KUJJA BASEBO NE BANYABO!

ANY QUESTIONS?