what is advertising (level 2)
DESCRIPTION
Advertising unit for Btec unit level 2TRANSCRIPT
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Moo8 – B/W Printer in A107Moo3 – Colour printer in
A102
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Creates an emotional need inside the head of the consumer (real or perceived).
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It is a message sent from the producer to let the customer know that their product exists and the benefit it brings.
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To sell a product. Profit Market (people) Product Sells Advertising Manufacturer
How do these all fit together?
1. Manufacturer2. Product
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4. Market --------------
5. Sales6. profit
3. --- Advertising
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Persuasive Techniques: Emotional Manipulation
(eg Love, Jealously, Mothering Instinct, etc)
Brand Identification Celebrity Endorsement Unique Selling Proposition (USP)
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1. USP (Unique Selling /Strength Proposition) Unique to your product – different
from all other products (eg faster, bigger, healthier, cheaper, etc)
The USP has to trigger the need to buy.
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Everything is a medium! (Sky, footpath, tree, car, bus, T-shirt, sign, Magazine, TV, Internet, etc).
Every medium has a different demographic.
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Task 1 – Why a poster works successfully?
You will assess why certain posters work and what makes them so successful.
Take a minimum of 2 successful poster examples and discuss the following:
Colour: Do the colours suit the poster? Why do you think they chose that particular
colour?
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Font: Does the typeface express the message
they want? Message:
Have they used words that conveys their message?
Does the message communicate a positive or negative emotion?
Style/graphics/images: Is it a flat two dimensional logo or have
they used shadow, bevel or emboss? Is it a single image or collage? Does it use photos or graphic illustrations?