what is a smart tag? - ccm.ytally.comccm.ytally.com/fileadmin/user_upload/downloads/myers.pdf ·...
TRANSCRIPT
1
Infratab Smart Tags for Perishables
SMART TAGS AND SOFTWARE SMART TAGS AND SOFTWARE FOR PERISHABLESFOR PERISHABLES
ANSWERING “Is it fresh?”
Infratab Smart Tags for Perishables
WHAT IS A SMART TAG?....WHAT IS A SMART TAG?....
A SMART TAG IS A SMALL ELECTRONIC LABEL THAT ACTIVELY MONITORS THE PERISHABLE PRODUCT TO WHICH IT IS ATTACHED.
2
Infratab Smart Tags for Perishables
ABOUT PERISHABLES• PERISHABLES HAVE UNIQUE SHELF LIVES.
• SHELF LIFE = AN INDICATOR OF QUALITY.
• A PERISHABLE’S QUALITY IS AFFECTED BY PHYSICAL, CHEMICAL OR BIOLOGICAL FACTORS (OFTEN INTER-RELATED).
HOWEVER:
• TEMPERATURE IS THE PREDOMINANT FACTOR IN DETERMINING THE LONGEVITY OF QUALITY.
Infratab Smart Tags for Perishables
TODAY’S PERISHABLE TAG: THE DATE STAMP
• EXPIRATION DATES—“USE BY”, “SELL BY”, “BEYOND USE” REPRESENT EITHER:
• THE PERISHABLE PRODUCER’S RULE OF THUMB/“BEST GUESS” OF SHELF LIFE OR
• A GOVERNMENT MANDATED EXPIRATION DATE.
• PRODUCT DATES ARE BASED ON AN ASSESSMENT OF THE TEMPERATURE TO BE EXPERIENCED BY THE PERISHABLE.
• PRODUCT DATES ARE DEAD DATES.
3
Infratab Smart Tags for Perishables
IN THE NEWS
Infratab Smart Tags for Perishables
PERISHABLE TAG MARKETS
BULK: PRODUCE, MEAT, POULTRY, FISH, COFFEE, WINE, BEER, ORGANICS
FOODFOOD
MEDICAL/PHARMACEUTICALS
FLORAL
INDUSTRIAL/OTHER
VACCINES, BLOOD, PHARMA
CUT FLOWERS
FILM, ADHESIVES, PAINT, CHEMICALS
4
Infratab Smart Tags for Perishables
WHAT YOU MIGHT NOT KNOW WHAT YOU MIGHT NOT KNOW FOOD• REFRIGERATED FOODS: 41°F OR LESS TO ENSURE SAFETY. (FDA)
INDUSTRIALS• POLYSULFIDE, EPOXY, ADHESIVES, PHOTOGRAPHIC AND X-RAY FILM, SOLDER PASTE, MUNITIONS and . . . ARE SUBJECT TO TEMPERATURE ABUSE.
• 55 SUBSTANCES IN OVER 3,000 PRODUCTS COMMONLY DISCARDED PREMATURELY BECAUSE OF CONSERVATIVE SHELF LIFE ESTIMATION. (Arthur D Little “Shelf Life Specifications for Mission Readiness”)
Infratab Smart Tags for Perishables
WHAT YOU MIGHT NOT KNOWPHARMACEUTIALSMOST PHARMACEUTICALS ARE PERISHABLE.
TEMPERATURE ABUSE OF LIVE VACCINES INACTIVATES THE VACCINE.
• WORLD HEALTH ORGANIZATION AND UNICEF HAVE MANDATED THAT ALL ORAL POLIO VACCINES MUST INCLUDE A VACCINE VIAL MONITOR (VVM) THAT MONITORS TEMPERATURE.
U.S. PHARMACOPEIAL/U.S. ARMY MEDICAL MATERIEL AGENCY STUDY (JUNE 2000) ON SHIPMENTS OF ANTHRAX VACCINE:
• 24.4% OF SHIPMENTS WERE NOT MAINTAINED AT AVERAGE TEMPERATURES WITHIN TEMPERATURE RANGE RECOMMENDED FOR ANTHRAX VACCINE.
5
Infratab Smart Tags for Perishables
WHAT YOU MIGHT NOT KNOWPHARMACEUTICALS (CONTINUED)
GOVERNMENT REGULATIONS REQUIRE THAT MANY DRUGS EXPIRE AFTER ONE YEAR—
• DESPITE THAT MANY DRUGS, KEPT UNDER OPTIMAL CONDITIONS, REMAIN VIABLE LONGER THAN EXPIRATION DATES.
SIGNIFICANT ECONOMIC BENEFIT OCCURS IF DRUG CAN BE DETERMINED FRESH AFTER THE ONE-YEAR CUT-OFF.
• IN LATE 1980’S U.S. MILITARY HAD $1 BILLION OF EXPIRED DRUGS THAT NEEDED TO BE DESTROYED—90% WERE SAFE AND EFFECTIVE BEYOND ORIGINAL EXPIRATION DATE.
• RESULT: DoD SHELF LIFE EXTENSION PROGRAM (SLEP) TO TESTS DRUGS FOR ACTUAL SHELF LIFE.
Infratab Smart Tags for Perishables
CHEMICAL TAGS• Storage/logistics/accuracy issues.• Customer knows first.• No data transfer to supply chain systems.• Inexpensive.
DATA LOGGERS-RS232 or RF• Meant to monitor temperature of refrigeration units & transport. • Not clear what to do with perishable products when temperature threshold exceeded.• Expensive.
TODAY’S SOLUTIONS
Mirror a product’s shelf life with a known chemical reaction that progresses at the same rate as the product deteriorates.
6
Infratab Smart Tags for Perishables
INFRATAB’S SOLUTIONS
SHELF LIFE LEFT 86%
SHELF LIFE DATA……….-5°C XXXX-4°C YYYY-3°C ZZZZ…5°C AAAA
10°C BBBB……….
HIGH TEMP THRESHOLD 45°CLOW TEMP THRESHOLD 0°C
ALERT AT80% RECEIVING 50% SELL 30% USE
USE NOWRF
HF ISO I8000UHF EPC CLASS 1
HANDHELD NOTEBOOK WEB SERVER
TAGS READERS SOFTWARE
EPC TRADING PARTNERS
SMALL BUSINESS
ENTERPRISE
COMPATIBLE WITH EXISTING RFID INFRASTRUCTURE
PORTAL
Infratab Smart Tags for Perishables
SUPPLY CHAIN VISION
PRODUCT RECEIVED OK—SHELF LIFE LEFT: 86%
RELEASE THIS FIRST… AT THIS TEMPERATURE SHIPMENT MUST ARRIVE AT RETAILER IN 1 DAY
SHELF LIFE-BASED LOGISTICS
INDUCTION• RECEIVING• IDENTIFICATION• SORTING
STORES• FIRST IN/• LEAST SHELF LIFE OUT SHIPPING
• PERISHABLE SHIPPING SERVICES
7
Infratab Smart Tags for Perishables
PERISHABLE PRODUCER VISION
BEYOND USE DATE TRACKING THAT INCLUDES SHELF LIFE
FRESHER COMPONENTS WHEN SHELF LIFE IS MONITORED
HIGHER YIELD/HIGHER QUALITY
Infratab Smart Tags for Perishables
USER VISION
FOODS, COSMETICS, FLOWERS AND DRUGS: RETAILER QUALITY ASSURANCE • SHELF LIFE WITHIN ACCEPTABLE RANGE
PAINTS/ADHESIVES/CHEMICALS• OK TO USE
WINE• HIGH VALUE WHEN PROOF OF STORAGE CONDITIONS
8
Infratab Smart Tags for Perishables
USER VISION
RECEIVING• SHELF LIFE WITHIN ACCEPTABLE RANGE
STORAGE• USE THIS FIRST
BEFORE USE• AT THIS TEMPERATURE, USE WITHIN 3 HOURS
Infratab Smart Tags for Perishables
ADOPTION DRIVERS ADOPTION DRIVERS
If You Build It, They Will Come, Accenture, February 1, 2003, page 8, ©Forrester Research, Inc., RFID: The Smart Product Revolution, August 2002
FDA STRATEGIC ACTION PLAN
9
Infratab Smart Tags for Perishables
FDA STRATEGIC ACTION PLAN (AUGUST 2003)FOODS AND COSMETICSIMPLEMENTATION OF A SCIENCE-BASED LIFE CYCLE APPROACH TO FOODS AND COSMETICS.
• TRACK A PRODUCT’S HISTORY FROM RAW MATERIALS, THROUGH PRODUCTION, TRANSPORTATION TO THE U.S. MANUFACTURER OR PRODUCER, IF THERE IS ONE, STORAGE AND TO THE ULTIMATE CONSUMER.
• FIRST APPLICATION: PERISHABLE IMPORTS.
PHARMACEUTICALSCONCERN FOR COUNTERFEIT DRUGS.
CONCERN FOR SHIPMENTS OF DRUGS THRU THE MAIL.
ADOPTION DRIVERADOPTION DRIVER——FDA FDA
Infratab Smart Tags for Perishables
RF READER
&INTERNET
ON THE OUTSIDE OF THE TAG• BARCODE OR LOGO • DISPLAY (OPTIONAL)
• GAS GAUGE OR • FRESH, USE NOW, TOSS
• PRESS ‘N CHECK BUTTON.
INSIDE THE TAG• CUSTOM RFID CHIP WITH SHELF LIFE SENSING
• RF: ISO HF 18000-3 EPC UHF Class 1, 2
• BATTERY• ANTENNA
INFRATAB FreshAlert™ mirrors in real-time a product’s shelf life and reports status of shelf life at any point in time.
RF
INFRATAB FreshAlert™ TAGS INFRATAB FreshAlert™ TAGS
USE NOW
REUSABLE OR DISPOSABLE
10
Infratab Smart Tags for Perishables
ALERTS• VISUAL DISPLAY ON TAG OR REPORTED AT READER
• MULTIPLE ALERT CONDITIONS SUPPORTED—FOR RECEIVER, SHIPPER, RETAILER, OR USER.
HISTORY• EXCEPTION LOG
• HISTORY
SHELF LIFE SOFTWARE & CONSULTING
• FINETUNING
SHELF LIFESHELF LIFE DATA IS PERISHABLE PRODUCER PROPRIETARY!
• BASED ON TEXTURE, TASTE, AROMA & QUALITY THAT PRODUCER WANTS CUSTOMER TO EXPERIENCE.
INFRATAB SENSES TEMPERATURE AND DETERMINES SHELF LIFE LEFT—AT PRODUCER SELECTED INTERVALS.
SHELF LIFE SHELF LIFE Arrhenius Plo t Milk S he lf Life
y(1/days ) = 7E+14e -10216/T
R2 = 0.939Ea= 20,289 Kc al/mo le
ko = 7 x 10^14
0.01
0.1
1
0.00346 0.00348 0.0035 0.00352 0.00354 0.00356 0.00358 0.0036 0.00362 0.00364
1/ T °K
rate
= 1
/ she
lf lif
e
Infratab Smart Tags for Perishables
BATTERYPrimary or Secondary (Printed):• 3V 12-26mAh • Format—thin, 53mm x 28mm x .35mm• Meets ISO 7826 flexible test • Chemistry—lithium-manganese • Use temperature range:-20°C to 80°C• Storage: -20°C to 60°C • Safe—contains no volatile liquid or gelled electrolyte• Other: withstands lamination temperature of 140°C.Primary (Printed):• 3V 200mAh • Format—thin, 8.20cm x 6.93cm x .47cm • Chemistry—Leclanche (zinc & manganese dioxide) • Use temperature range: -7°C to 54°C • Storage—recommended under 27°C • Safe—no mercury; proven leak resistant with >1 billion sold
DISPLAY• Electrochromic • Bi-stable • Printable with paper-like properties (thin and flexible) • Viewability range: 1x-2.5x newsprint • Minimum radius of curvature: 2.5cm • Drive power: 0.75mA/cm2; sustain power: ~0.05 mA/cm2 • Cell thickness: 300-700 microns • Operating temperature range: -20 to 60°C; • Shelf life: 24 months + • Unique burn-in feature for indicating shelf life has ended.
RF INTERFACE & ANTENNA• Standards: ISO HF18000-3; EPC UHF CLASS 2 (FUTURE)• Antenna characteristics dependent upon frequency and application.
CONFIGURABLE TAG COMPONENTSCONFIGURABLE TAG COMPONENTS
11
Infratab Smart Tags for Perishables
THE INFRATAB ADVANTAGE THE INFRATAB ADVANTAGE
USE NOW
FLEXIBLE, PRINTABLE DISPLAY AND BATTERY
REALTIME SOFTWARE EXPERTISE
SEMI-PASSIVE RFID IMPLEMENTATION—ISO HF AND EPC UHF—FOR FLEXIBILITY IN INTERFACING TO EMERGING RFID NETWORKS
STRONG PARTNERSHIPS IN RFID IP, READERS AND INFRASTRUCTURE
SHELF LIFE EXPERTISE
LOW-POWER, LOW-COST TEMPERATURE SENSING & SHELF LIFE DETERMINATION BASED UPON US PATENT 5442669
Infratab Smart Tags for Perishables
COMPANIES WHO:HAVE A QUALITY FOCUS• COMPETITIVE STANCE: QUALITY VS. COST• PREMIUM DIFFERENTIATION WITHIN BRAND• PRODUCTS WITH LESS PRESERVATIVES• CUSTOMER VISIBILITY INTO PRODUCT’S QUALITY
EXPERIENCE HIGH SPOILAGE RATES• LEAST SHELF LIFE LEFT SUPPLY CHAIN MANAGEMENT
NEED HACCP/FDA COMPLIANCE
WANT MORE ACCURATE “USE BY”, “SELL BY” “BEYOND USE” DATES
EARLY ADOPTERS EARLY ADOPTERS
12
Infratab Smart Tags for Perishables
Terry MyersCEO, Infratab, Inc.4347 Raytheon RoadOxnard, CA 93033
(805) 986-8880 x [email protected]
INFRATAB INFRATAB ANSWERING “Is it Fresh?”