What is a prototype?

Looks like

Product

Works like

Interacts like

Service/Experience Space Story

What is a prototype?

Understand• Understand the

problem space• Empathy work• Expertise gaining

Explore• Explore the design options• Test to learn and to decide Communicate

• With team, users, client, or investor

• Use prototype as sales pitch centerpiece

Why prototype?

FAIL EARLY and OFTEN

(risk and cost vs. iteration curve)(cost of failure vs. project time)

H2 prototype: ID A VARIABLE

Looks like…

Interacts like…

Works like…

Looks like…

Interacts like…

Works like…

H2 prototype: SCALE RESOLUTION

first pass final designfor Gyrus ACMI, ENT Division

H2 prototype: CREATE EXPERIENCES

prototyping a PROCESS

prototyping a PROCESS

prototyping a PROCESS

prototyping a PROCESS

prototyping a PROCESS

prototyping a PROCESS

prototyping a PROCESS

prototyping a PROCESS

prototyping a PROCESS

prototyping a PROCESS

prototyping a PROCESS

prototyping a PROCESS

H2 prototype: LET GO

Embrace v 0.0 Embrace v 1.0

HOW TO prototype

Prototyping Principles

Prototype resolution should match the progress of your development

Identify the variable you want to explore

Let go of yourprototypes

CreateExperiences

prototyping IRON CHEF

10 MIN: team: develop a prototyping plan35 MIN: BUILD05 MIN: load team board with final prototype concept

Time to get our hands dirty!

HOW TO prototype

Prototyping Principles

Prototype resolution should match the progress of your development

Identify the variable you want to explore

Let go of yourprototypes

CreateExperiences