what is a connected car

1 © 2012, Copy Right Intel Corporation.

What is a Connected Car

Powertrain CAN

Battery

Body CAN

Control Area

ECUs ABS

Transmission Cont.

ECU Manager

Air-Con.

Instrument Panel

Sheet Cont.

Door Lock Un-Lock

Camera

Rader Inverter

Customer Data Base

Data Center

Internet

Application/ Contents Service

Providers

Network Operator

Home

Office

・R&D ・Manufacturing ・Maintenance

VRM *2)

・Sales & Marketing ・Dealership Management

CRM *3)

Probe DB

WAN

• E-Mail • Calendar • Location • SNS • Traffic • Weather

Web Server

Connected Car System

Multimedia CAN

Differential Cont.

IVI

Interface, Device Drivers・・・ Generic Car Hardware Parts

(CPU, Chipset, Memory・・・)

Human Machine Interface Generic Operating Systems

Service Applications

Safety & Security NAVI AV

IVI*1) Client

Fire Wall

Communication

Device

Embedded/ DSRC

Bluetooth WiFi USB

3G/4G Broadband Always Connected Fixed Rate Low Cost

Big Data M2M/ Cloud

*1) IVI: In-Vehicle Infotainment *2) VRM: Car Relationship Management *3) CRM: Customer Relationship Management

Definitions of CAN and data formats are slightly different for OEMs and even

among vehicle models within a company

Sensor Data (Preferably, Read Only)


Issues to embed ICT devices in Car •  Difference of product life cycle

*A) Years between sales as a new car until expiration of registry *B) Data from Car Information Center (ref.. 10.60 years in 2001) *C) Average year of Car in use

Development 3 years

Sales as a new car

3 years

Average years of Car in use (Japan)*A 13.04 years*B (2011) Spec. Fix

★

Purchase point ★

Average age of a car*C

7 year-old

★ Fix Concept

Exists for 17 years in market aft Spec. Fix

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 0

40,000

80,000

120,000

2012 2013 2014 2015 2016 2017 2018 2019 2020

2G 3G 3.9/4G

CPU 200MIPS

Becomes Double a year 2^7=128、2^11=2048

Accumulated # of devices

CPU 2MIPS

CPU 4000MIPS


•  Long Dev. Cycle and Long Product Life of Cars Issues to embed ICT devices in Car

General IT

Products

built-in

Three Years to launch Car IT

time

competitiveness

competitiveness

time

Development ☆ ★ Spec. Fix ★ Market Launch

Remain additional 3 years as a “new

car” and stay 10+ years after the

purchase Let’s make Low Cost

Navigation with functional level of PND

At the product launch, people can use Google

NAVI on iPad2

Bug fix + Car Integration

With high volume and short development cycle, up-to-date technologies will be used. Software update and application down-load will keep the product attractiveness.

Since the introduction of iPhone

In-Vehicle Device


Application update will solve the problem •  Future direction

Vehicle IT

competitiveness

time

Hardware Low level

Middleware APs

APs

APs

APs

General IT

Products

High Level Middleware

time

competitiveness

Development ☆ ★ Spec. Fix ★ Market Launch

Three Years

Layered Struc. Generic OS

0.5 Apps

0.9 Apps

0.9 1.5 Apps

H/W

1.7 0.5 1.0 Apps

1.0 1.2 Apps

1.4 1.8 Apps

H/W

2.0 S/W; Short but on-going development cycle

APs

H/W H/W

OS

Middleware

H/W

OS

Middleware

H/W

OS

Middleware

H/W

OS

Middleware

H/W

OS

Middleware

H/W; Long Dev. Cycle

Remain additional 3 years as a “new

car” and stay 10+ years after the

purchase


Market Penetration of NAVI: Recent Change

Others West. Europe US China Japan

50M

40M

30M

20M

10M

0

NAVI

PND

JEITA

•  Smartphone came into the market.

Smartphone

Market volume accelerates the

advancements of technology.


•  Cloud provides data processing •  User Devices focus on intuitive and better UX and GUI

Contents and Services reside in the Cloud

INTERACTIVITY

MIDI Music

Weather

News Train Exchange

e-mail

Game

Gourmet Guide

Web-mail Petty Cash

e-Commerce On-line Banking

Stock

Auction

Dictionary

Music DL

Map

Video Clip

On-line Game

Digital TV

Movie

Navigation

Data Base Oriented Info-reference Oriented

Entertainment Transaction Oriented

PC + Internet

Mobile Phone

Cloud Computing

Cloud Server

Contents & Services

Relation between Car and Smartphone

クルマ携帯電話

Amplifier, Speaker, Power, Private space, Probe

Information (Safety, Comfort

Cloud

DATA SIZE


Foreseeing the Future Trend

Display Unit (NAVI)

Smartphone

Cloud

•  Next Generation IVI •  Three key entities

Car APIs

Applications & Services

Modified from TeleNav data


Role of HTML5 for IVI Client n  HTML5

HTML5

CSS3

Geo Location Device Access API Off-line Event

Storage Web Socket

WebGL Speech Input

MW/OS

Drivers

CPU/ Device

Power-train CAN Body CAN

Multimedia CAN F/W

Smartphone w/ HTML5

Cloud

Tethering

Terminal Mode?

A/V TAG

SVG Canvas Cross Document Messaging

In-Vehicle Display Audio +

(Hybrid) Navigation Application


Example of Big Data Applications (already implemented in

Japan) •  Crowd Sourced MAP

Dynamic & Relational DB

Downloading precise information on destinations

Dynamic Route Guidance

Live update of the map

Server

send driving info to the

server.

sends back real-time traffic info and suggests best route

× ○ Server

Request

Real-time weather information

Send the information

on temperature, raining…etc.

Server

A new Road

Send the Information

of GPS

Feeds back new road info to map DB

A new road is indicated.

No road is indicated.

The weather of the destinations

Traffic information from others

Connected Cars

Probe Data

Service

ex. Charging Spots

ex. Slippery Spots

ex. ECO Driving


Crisis Response on Google Map

Road driven by somebody

• After the Earthquake, probe data were uploaded in collaboration with NISSAN, Toyota, Honda, and Pioneer in order to publish the functional roads on Google Map　


Possibilities to apply Big Data Analysis

GPS

Wiper

Velocity

ABS Steering wheel

Brake

Accelerator

Air bag　

ECU

RPM ?? Fuel, State of

Charge

temperature

Probe car

Vehicle Condition

Possible Collision

Acceleration and deceleration

and Traffic jam tail

Discovery of potential danger

Velocity change

Rain

Location Location-Based Services

Weather Info.

Traffic info.

Prevent Danger

Social Network Services

Safety driving info.

Environment info.

Early detection of accident

Early detection or prevention of breakdown

Probe Processing Center

Information offering to each NAVI

Drivers and Social Benefits

Emergency call to police/fire station or caution to surrounding vehicles

Contact to maintenance/security companies or nearest facilities

Data collection

Providing attractive service first is key for acquiring critical mass and large probe data.

Source：National Museum of Emerging Science and Innovation

Probe data example Statistical processing Information delivery

Effective use of information

Gas & Charging Spot info. SOC


New Mobile Service Opportunities w/Big Data

3rd Party Companies Users

Probe Data (presence, attributes) Probe Data

Personalized service (DRG, etc.)

B2C service/info

Need useful information for

comfortable and safe driving.

Want to attract potential customers.

(Car can be an effective marketing

tool)

Probe is a trigger for personalizing

service/info.

New Business Opportunity Internet of Things

(M2M)

Data fee

Probe provides a unique advantage for Automotive Companies by providing probe- originated new service opportunities.

But.. data from large customer base is necessary.

IT and Communication networks handle

transactions

Probe DB

•  Gas/Oil reseller •  EV Charging Co. •  Smart Grid Operator •  Insurance Co. •  Convenience Store •  Digital Signage •  Hotel/Restaurant •  Transportations such as Railroads, Airline.. •  Fleet Management •  Car Sharing •  Courier Service •  etc...


Data Size and Real-time requirements

Time Real-time Non-real time (Stored)

Dat

a S

ize

Larg

e S

mal

l

TV Re-broadcast

Restaurant Parking Lot

Weather

Full Map Update

Partial Update of Map

Traffic Information

Min Hour Day Week Month Year

Video DL

Full-parking ECOガイド

Audio/Game DL

Destination Set

Maintenance Safety

Movie Reserve

Door Lock/Unlock

ETC Payment

SVT

Dynamic Route Guidance Car Monitoring

Fleet Management

Remote Diagnosis

Collision Notification

GB

MB

x00KB

x0KB

KB

100KB EV Charging Spot

Supported by User Cell Phone

Sec

• Relation of Data size and Real-time Requirements


Dispersion of Communication Load

14

0 12 24 6 18

A

B

A＋B

契約帯域量

Internet Access

Car Usage

Can take time to

download Characteristics of data (Time・Data Size)

hour

Bandwidth Occupancy

Small data but need to be real-

time

Large Data

Small data

Access would be happened in proportion to Car usage

Use hours of low usage

MVNO-like Dispersion


Summary n  Cars will be finally connected to wireless

network and become a Cloud Computing Client

n  HTML5 will be a “glue” which connects cars with Cloud-based services via Smartphone and pave the way for new service & business development

n  It seems an obvious awareness, even for OEMs, that ICT implementation such as “Web and Automotive” requires horizontal collaborations among ICT and Automotive companies. ü  Most of the Automotive companies have grown as vertically

integrated silos, though.


Thank You

what is a connected car

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