what is a business model
Post on 18-Sep-2014
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DESCRIPTION
What is a business model and how is it different from a business plan or a strategy. Additional information is included in the notes view of the powerpoint download.TRANSCRIPT
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MOS 2296Business Models
Lecture 3Colleen Sharen
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What is a Business Model?
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NotThis Kind
of Mode
l
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A Representation
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Tells a Story
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Economic Logic
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System: How the pieces fit together
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Does the story make sense?
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4
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Licensing
Transaction Fees
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Key Expenses
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Key Success Factors
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InvestmentSize
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Model vs. Strategy
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Strategy
Differen-tiation
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Model vs. Plan
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Rethinking the Business Model
Creates Advantage
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Plenty of Fish (POF)
• What is the POF revenue model?• What are the key success factors of the POF
business model?• Key Expenses of the model?• What are the models of its competitors? • Is the POF business model sustainable? • What alternatives might Fried consider?• As Fried, what would you do?
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What did you Learn?
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Sources
Joan Magretta. “Why Business Models Matter”. Harvard Business Review. May 2002.
Richard Hamermesh, Paul Marshall, Taz Pirmohamed. Note on Business Model Analysis for the Entrepreneur. Harvard Business School. 2002.
Donald Hambrick and James Fredrickson. “Are you sure you have a strategy?”Academy of Management Executive. 2001.
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Photo Attributions
• Female Model photo: Source Flickr, Creative Commons, Alaine Lorza http://www.flickr.com/photos/7876071@N06/
• Wooden Toy Model photo: Source Flickr, Creative Commons, • Puzzle Piece http://www.flickr.com/photos/wilhei/109403306/• Quarterly revenue chart: Flickr, Creative Commons, Danny Sullivan
http://www.flickr.com/photos/dannysullivan/375895619/• Credit card photo: Flickr, Creative Commons, Andres Ruedea,
http://www.flickr.com/photos/andresrueda/3274955487/sizes/l/• Business Model Post It Notes photo: Flickr, Creative Commmons, Alex
Osterwalder, http://www.flickr.com/photos/osterwalder/177179799/