what i learned when i learned facebook ads pdf
TRANSCRIPT
![Page 1: What I Learned When I Learned Facebook Ads PDF](https://reader031.vdocuments.site/reader031/viewer/2022022308/62158a75d0b35d4973719df5/html5/thumbnails/1.jpg)
What I Learned When I Learned Facebook Ads
Facebook Ads For The Advanced User
![Page 2: What I Learned When I Learned Facebook Ads PDF](https://reader031.vdocuments.site/reader031/viewer/2022022308/62158a75d0b35d4973719df5/html5/thumbnails/2.jpg)
![Page 3: What I Learned When I Learned Facebook Ads PDF](https://reader031.vdocuments.site/reader031/viewer/2022022308/62158a75d0b35d4973719df5/html5/thumbnails/3.jpg)
What This Talk Isn't About
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What This Talk Isn't About
![Page 5: What I Learned When I Learned Facebook Ads PDF](https://reader031.vdocuments.site/reader031/viewer/2022022308/62158a75d0b35d4973719df5/html5/thumbnails/5.jpg)
What This Talk Is About
1. How to make a funnel using FB objectives
2. How to build an audience in FB
3. How to create a campaign map
![Page 6: What I Learned When I Learned Facebook Ads PDF](https://reader031.vdocuments.site/reader031/viewer/2022022308/62158a75d0b35d4973719df5/html5/thumbnails/6.jpg)
How To Make A Funnel Using Ad Objectives
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How To Make A Funnel Using Ad Objectives
![Page 8: What I Learned When I Learned Facebook Ads PDF](https://reader031.vdocuments.site/reader031/viewer/2022022308/62158a75d0b35d4973719df5/html5/thumbnails/8.jpg)
How To Build Audiences
• Saved Audiences
• Lookalike Audiences
• Custom Audiences
![Page 9: What I Learned When I Learned Facebook Ads PDF](https://reader031.vdocuments.site/reader031/viewer/2022022308/62158a75d0b35d4973719df5/html5/thumbnails/9.jpg)
1. Saved Audiences
![Page 10: What I Learned When I Learned Facebook Ads PDF](https://reader031.vdocuments.site/reader031/viewer/2022022308/62158a75d0b35d4973719df5/html5/thumbnails/10.jpg)
1. Saved Audiences
![Page 11: What I Learned When I Learned Facebook Ads PDF](https://reader031.vdocuments.site/reader031/viewer/2022022308/62158a75d0b35d4973719df5/html5/thumbnails/11.jpg)
2. Custom Audiences
![Page 12: What I Learned When I Learned Facebook Ads PDF](https://reader031.vdocuments.site/reader031/viewer/2022022308/62158a75d0b35d4973719df5/html5/thumbnails/12.jpg)
3. Lookalike Audiences
![Page 13: What I Learned When I Learned Facebook Ads PDF](https://reader031.vdocuments.site/reader031/viewer/2022022308/62158a75d0b35d4973719df5/html5/thumbnails/13.jpg)
Bonus: Combination Audiences
1. Custom email list/customer loyalty
2. Create a Lookalike Audience
3. Add geos, demographics, and interests
4. Complete as a Saved Audience
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Create A Map
• Broadcast • Engagement • Action
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Create A Map
• Broadcast • Engagement • Action
+ Budget / Time
![Page 16: What I Learned When I Learned Facebook Ads PDF](https://reader031.vdocuments.site/reader031/viewer/2022022308/62158a75d0b35d4973719df5/html5/thumbnails/16.jpg)
Create A Map
![Page 17: What I Learned When I Learned Facebook Ads PDF](https://reader031.vdocuments.site/reader031/viewer/2022022308/62158a75d0b35d4973719df5/html5/thumbnails/17.jpg)
Create A Map
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Measure• Broadcast
• KPIs related to Impressions and Reach
• Engagement
• KPIs related to Total Engagements and Type of Engagement
• Action
• KPIs related to CPR (Cost Per Result) and ROAS
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What I Learned When I Learned Facebook Ads
Facebook Ads For The Advanced User
Ben Curnett [email protected]
303.550.5567