What have you learned from your audience

feedback?

• Over the course of making my trailer it has changed dramatically, my first draft was not really good, it had bad cinematography, sound, editing and mise en scene. So I gathered some help from my audience via email and I was told to change various things, from this feedback I learned that I needed to make my narrative more cleat than what I was, That I needed to use a voice over and that the music I picked did not match the genre, so from this I made many changes to my trailer, which I believed made it more effective and appealing. Below is the email in response to mine to what I should change to make it more effective

Audience feedback• For my audience feedback I showed all 3 of my products to a group of

people within my target audience, I then asked for feedback on each of the 3 products on what they thought was good and what they thought could be improved, the next few slides will include various quotes for each of my 3 products

Trailer positive feedback• “ The editing was good so the trailer had a good flow, therefore the

narrative made sense”

• “ I liked the acting of most of your actresses”

• “I liked the voice over that you used, It sounded mysterious and creepy, as a murder mystery should sound, it find it good”

Trailer negative feedback“ I did not like the locations you used, you could of used some dark remote locations”

“ I did not like the use of the text for the messages on screen, it would have been better to see them on the phone from a point of view shot”

“ The lighting was inconsistent”

Negative feedback• “ The lighting was inconsistent” • This was a fair point and I agree with it, as at many points I had fairly

good natural lighting, then at some points I had really bad lighting due to not using the lights I had properly, such as shown below, I have really good lighting outside on the left and really bad lighting on the right, from this audience feedback I learned that I need to improve my skills with the use of lights, to ensure I have a better trailer overall, as lighting is a big important element in the development of a trailer

Overall trailer feedback• Overall I am happy with the feedback that I received from my audience feedback, I learned

many things frim it. The most popular comment was that my trailers editing was good and effective, I used continuity editing and dissolved effect to switch between my scenes, they are the only two types of editing I used and the audience I showed it to agreed that it was effective and made the narrative flow effectively. Furthermore another positive comment was my voice over, my friend did a creepy American voice and I wanted it to sound like it was a tape recording, to add more of a dramatic effect, which was successful as the audience I showed it to liked it

• However, I did received from positive feedback in which I learned that I need to improve my lighting techniques. Also I learned that my locations were also disliked by my audience, they said it would have been better with darker locations, however this was out of my control as all of my actresses were in different locations and it was not possible to meet up to late to get filming done in dark locations due to distance

Poster positive feedback• “ I liked the image that you used of the two girls”

• “ I like that you have included reviews on your poster, it makes it look more appealing”

• “ I like the black background with bits of grey, it suits horror and murder mystery”

Poster negative feedback• “ I did not like how you made your title, you should of only used one

color”• “ I do not think you should of included the release date on the poster,

it is not needed on a poster”

Overall poster feedback• I agree with all of the points my audience presented me with, I do

think that my main image on the poster is effective and it works well with the background, but I also learned some negatives from my audience feedback, I learned that my poster would look more effective if I used a different font and colours for my title as it does not look as effective as I would like it to, I also learned that including the date was not as necessary as I thought, after the feedback from my audience, I did further feedback on movie posters and found a lot do not include the date and they looked more effective than the ones with dates included, so if I were to make this again I would make the title look more effective and remove the release date

Magazine positive feedback• “ I like the post of your actresses”• “ I liked the font of the main story”

Magazine negative feedback• “ I do not like the font of the sub stories• “ I do not like the color scheme”• “ I do not like the plug• “ I dislike the title”

Overall magazine feedback• I learned from my audience feedback that my magazine did not turn

put to be as effective as I wanted it to be. It had little positive feedback and I have to agree with them in that the only positive thing was the image I used as it fitted the characters personality types. However the rest of it was negative. The fonts I used weren’t very good, the plug looks out of place and the red is too bright, furthermore I agree that the color scheme is not effective because it is meant to be a murder mystery horror film and I have used the color grey which does not have an effect of implying the danger. So, I learned from the audience feedback that If I were going to make thus again the only thing that I would keep is the main image.

I also carried out some questionnaires to find put what my audience liked best about my trailer. From the feedback of the audience I learned that the most positive things of my trailer was the cinematography and the editing and the weakest points were the sound and mise en scene. I agree with the sound as in some of my scenes the voices of my actors echo and they are not at the same level throughput the trailer. Additionally, I agree and disagree with the mise en scene, as it was a horror it should have had some dark scenes, but this was not my intention as it was set on a campus, furthermore it was not possible to get such scenes due to my actresses all living far apart

Category 10123456789

What did you like most about my trailer

Cinematography Editing Sound Mise en scene

50%

17%

33%

Which product is your favourite?

PosterMagazineTrailer

I also asked my audience what product they thought was better, I learned that my audience really liked my poster and trailer, however they did not like my magazine, which I agree with as I asked why they did not like it and they responded with “ it is inconsistent” “ I do not like the color scheme” which I agree with as it is meant to be for a horror magazine but I used the color grey which is not really associated with horror, If I were to do this again I would of used more black on my magazine and less red, even though red is associated with horror, I believe I used too much on my magazine

Below are some pie charts of a non media audience response on each of my products on if they can tell that my product is horror murder mystery, I learned that same that I did from my media group, which is that my poster and trailer are easy to identify as horror murder ,mystery and that my magazine is not as effective and is hard to identify as horror murder mystery, If I were to this again I would completely change my magazine

Can you that tell my poster is horror murder mystery

Yes No

Can you tell that my magazine is horror murder mystery

Yes No

Can you tell that my trailer is horror murder mystery

Yes No