what experiential can learn from retail
TRANSCRIPT
REAL TIME REPORTING Experiential can learn from retail
iD Experiential 2013
Retail giants have monitored shopper behaviour for some
time…
…But now this technology is accessible to more than just the major players!
Through the use of sensors retailers can tell…
distribution of staff…
When’s the busiest time of day in-store to ensure
… and stock control
Or least effective
Which POS designs and displays are most effective
- So they can be changed!
And convert the most sales!
Which staff engage with the most consumers
However this technology can be used for experiential campaigns too
…or pop-up shops and bars
And this could be a game changer for some brands in the field
Now we have developed sensors and software that are…
Experiential and pop-up campaigns are temporary, brands therefore need access to data fast if they want to optimise them immediately.
These sensors
Work in
Real-time
This is how it works
iD DB
So now brands will be able to….
Compare data across locations
As part of a national roadshow
Real-time a/b testing
Allowing decisions to be made instantly
Understand dwell time
And length of engagement
Monitor trends across different:
Environments
Times of the day
Stand designs
To find out more contact iD
www.iDagency.com
020 7428 1479