what every organization needs to know to communicate properly in the age of mobility
TRANSCRIPT
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What every organization needs to know to communicate properly in the age of mobility
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Parkour?
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• Using more digital touch points• Blogs• Social Media• Search
• Everyone has a voice• Mobile
HOW PEOPLE ACCESS INFORMATION
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IMPORTANCE OF MOBILE
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• In the US, more people now access the world wide web from a mobile device than they do from desktops or laptops
• Quality of mobile devices keeps improving, getting better• Bigger Screens• Tablets as Computers
MOBILE ACCESS
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CONTINUES TO GROW
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• 99.5% access content/information• 62.1 percent check email• 49.2 percent listen to music• 46 percent play games• 41.7 percent download and use apps• 15 percent make purchases
HOW DO PEOPLE USE MOBILE?
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HOW DO PEOPLE USE MOBILE?
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• Tablets• Wearables• More personal than ever
• Alarm clock• Music• Calendars• Pictures
MORE THAN JUST A PHONE
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MOBILE AND FINANCIAL INSTITUTIONS
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PROPER WAY TO COMMUNICATE
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WHERE WE STRUGGLE
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• Marketing• Communication• Apps
• Systems• Payments• Notifications• Apps
DEVELOP A PLAN
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• Quick way to reach members/prospects• Notifications• Marketing
• More apt to be receptive if they are getting information more than just marketing
• Shorter messaging
TEXT
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• Social Media Outlets have made big changes to adopt to mobile
• Facebook example• People expect a presence, make sure it
fits the medium
SOCIAL MEDIA
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• Special mobile-only site• Used to be what was traditionally
recommended• But technology has gotten better
WEBSITE
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• Mobile-friendly site• More narrow design
• Scrolling side-to-side more difficult on tablets and phones
• Use standard fonts• Shorten forms (less fields)
WEBSITE
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• Adaptive design• Responsive design• Identifies users browser/device and
renders site based on the device• Different looks for different devices
WEBSITE
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RESPONSIVE DESIGN
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• Chromecast• Apple TV• BlueTooth• Allows for users to connect their
devices to their TV, giving them another – usually much bigger – screen to view your site
SCREEN TO TV
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• Apps for the sake of apps• Parkour?
• More than just a link to your home page• Push information to members• Easier way for them to calculate rates,
manage accounts, locate ATMs• Southwest example
APPLICATIONS (A.K.A. APPS)
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• Mobile ads• Search
• Local • Click-to-call• Display• Games• Other apps
OTHER MARKETING ITEMS
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• Landing pages• Make sure phone number is
prominently displayed• Quick access to your location/address• Short forms
OTHER MARKETING ITEMS
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• Notifications• Payments• Deposits• Apps
SYSTEMS
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SYSTEMS
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• ApplePay• Adoption is picking up
• Square• No credit card processor/gateway
needed• Mobile check deposit• What Millenials expect from their
financial institutions
SYSTEMS
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• May not think of these systems as marketing tools
• To reach new members, these are the services you will have to have
SYSTEMS
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SUMMARY
• Need to understand the various ways people access information, including financial
• Mobile and web are blending but there are still differences
• Responsive designs are key• Have a mobile plan that includes both
systems and communications/marketing
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Be Mobile!Contact Info
Twitter: @DarrinCates
Facebook: www.Facebook/eVibrant
LinkedIn: www.LinkedIn.com/Darrin-Cates/
Web: www.DarrinCates.com