What Every Lawyer Needs to Know About the NEW

by Michael Waddington, Esq.

Why is this important? "divorce lawyer Philadelphia PA"

• Top 3 are directories

• Next 7 are Google My Business

• NO law firm websites are organically ranked at the top

Question that I was asked about this webinar…by a lawyer!

“I pay someone to do my SEO, why is this my problem?”

The lawyer MUST be directly & actively involved in marketing & branding of his or her

law firm.

www.google.com/business

Google My Business App

What is Google My Business?

• This is not like Facebook

• Combines Google Places & Google+

• Makes it easy to manage & update your online presence in Google Search, Maps, Local results

• All Google Places & Google+ Pages will be automatically upgraded to Google My Business

Bottom Line

Google My Business is the future for Local

Businesses & Law Firms

Embrace it & you will succeed…ignore it and you will fail!

How do I sign up?

• Go to www.google.com/business

• Click “Get on Google”

• Login

• Enter your business name and address or phone

Confirm Your Business

• Select your business

Delete Duplicates

• Search for your

address & phone

number

• Delete duplicates

• Duplicates are

penalized by Google

Verify Your Business

• Must use official phone number

• Verify by mail takes longer (1-2 weeks)

What if the business is already in my account?

• Click “View Dashboard”

Your Dashboard

• Edit business info

• Make Posts

• See Visitor Stats

• Manage Reviews

• View Analytics

• Host webinars (Hangouts)

Add Photos

• Must be High Quality!

• Minimum of 5

• Unique photos

• Inside, outside, staff, your city, the courthouse, etc.

• The more the better

• You must own the photos

• This impacts rank

Add Videos

• High quality!

• Maximum of 5

• Unique

• The more the better

• You must own the videos

• This impacts rank

Add a Virtual Tour

• Hire a local Google photographer or do it yourself

• $250-400

• 360 degree tour

• Highly recommended!

• Enhance your presence across Google with a premium-quality, 360º virtual tour powered by Street View technology.

Edit Your Business Info

• Fill out profile 100%

• This is crucial

• Don’t keyword stuff!

• Name, Address, & Phone Number (NAP) must be the same on all sites

• NO 800 or tracking numbers!

Category Selection• Select 5 categories

• Use categories provided by Google

• No keyword stuffing

• Examples:

• Divorce Lawyer

• Criminal Justice Attorney

• Lawyer

• Trial Attorney

• Personal injury lawyer

Introduction

• Important! Spend 1-20 minutes on this

• Write it from scratch

• Make it compelling

• Describe your business in 200-300 words

• Link to your website

Best Practices

• Don’t violate Google’s suggestions

• Don’t use 800 or tracking numbers

• Avoid duplicate Place pages

• Avoid PO boxes and shared office space

• Complete all information

• Make sure it is 100% and high quality

• Use the exact same NAP (Name, Address, Phone)

• Your email should match your domain (smithlaw.com & jim@smithlaw.com)

• As many unique, high quality photos as possible & up to five videos

Double check your listings

Google Search

Google Maps

Google+

Before You Get Started

• Proper online marketing is time consuming and

requires a level of expertise.

• If you would rather have a team of professionals

help you, contact us for a free consultation.

If you have questions or would like a FREE consultation,call 1-888-807-3380.

Contact

E-mail: legalnichepros@gmail.comWEBSITE: www.legalnichepros.comYOUTUBE: http://www.youtube.com/user/legalnicheprosGOOGLE+: https://plus.google.com/111066643369009597374LINKEDIN: www.linkedin.com/in/michaelwaddingtonlawyer