what every author needs to know today about klout & book marketing
TRANSCRIPT
GetKlout.comGet the Links from this presentation
@ginacarr
What Every Author Needs to
Know Today about Social Media
Promotion, Klout & Marketing
Your Books!
GetKlout.comGet the Links from this presentation
@ginacarr
Hashtags for Today
#authoru
#kloutmatters
Disclosure
We do not
receive any
compensation
from Klout.
Social Scoring
Digital Grooming
Influence Marketing
WHAT
WHY
HOW
Influence Marketing 1.0
Photo Credit ROME, an HBO exclusive
Influence Marketing 1.0
Influence Marketing 2.0
focuses on citizen
influencers instead of
celebrities. ~ @ginacarr
#kloutmatters #authoru
Tweet This:
Influence Marketing 2.0
Influence Marketing 2.0
www.KLOUTMATTERS.com
Klout calculates
BILLIONS
of data points across
200 MILLION INFLUENCERS
every day.
Influence Marketing 2.0
Influence Marketing 2.0
"The reason for this priority is pretty basic – even in the 21st century, word-of-mouth is the best advertising. So no company wants a bad customer experience amplified by someone influential on Twitter or Facebook."
Influence Marketing 2.0
Tweet This:
Word of mouth has always
been the best form of
marketing. ~ @ginacarr
#kloutmatters #authoru
KLOUT
HELPS
YOU
EVALUATE YOUR
SOCIAL ACTIVITY
A
Klout Score
above 60
is in the top
5%
Klout Counts
Klout Counts
MOST
WIKIPEDIA.org
WIKIPEDIA.org
WIKIPEDIA.org
WIKIPEDIA.org
WIKIPEDIA.org
Noteworthy
Significant coverage by
major media.
The ABCs of Engagement
A = Always Be
Engaging
B = Be Consistent
C = Connect
R-Commerce Principles
Listen to Others
Care about What Matters to Them
Provide Lots of Value
Engage with Customers
Genuinely Provide Help
Help Others Generate Business
The ABCs of Engagement
A = Always Be
Engaging
B = Be Consistent
C = Connect
ABCs of Social
Engagement: A = Always
Be Engaging B = Be
Consistent C = Connect.
~ @ginacarr #authoru
#kloutmatters
Tweet This:
Klout Counts
RTs
@replies
Klout Counts
ClickToTweet
WordPress
ifttt.com & hootsuite
Twubs.com/sbuzzu #sbuzzu
Thursdays 2 pm EST
Twubs.com/sbuzzu #sbuzzu
SocialBuzzTraining.com
Thursdays 2 pm EST
Tweet
Consistency is key to a high
#kloutscore. ~@ginacarr
#KloutMatters #sbuzzu
Klout Counts
NOT
Broadcasts/Tweets
FROM YOU
Klout Counts
NOT DMs
Klout Counts
Likes
Comments
Wall Posts
Klout Counts
Klout Counts
Klout Counts
Klout Counts
Klo
Klout Counts
Klout Counts
Klout Counts
Klout Counts
Klout Counts
Comments
Likes
Klout Counts
Titles - CEO
Recommendations
Education
Klout Counts
NINJA TRICKS
to
Raise Your
KLOUT Score
CHECKLISTS – Daily, Weekly, Monthly, Annually
Critical for Succcess in Social Media
BufferApp.com
HOOTSUITE.com
IFTTT.com
ONLINE
COLLABORATIVE
NETWORKS
Social Media Partners
Request to Join
www.fb.com/groups/socialprofs
RaiseMyKloutScore.com
Bit.ly/diannasgroup
socialbuzztraining.com
socialbuzztraining.com
The REAL
Secret to
Getting a
High Klout Score?
Tweet
Ask @ginacarr why
#KloutMatters! #sbuzzu
ConsistentlyProduce
Great Content
That People Want to
Share
ENGAGE!
KloutMatters.com