WHAT DRIVES EMPLOYEE REFERRAL

PROGRAMS? Creating a Successful Employee Referral Program

The most common denominator for a successful Employee Referral Program is a team of departmental champions outside of the recruiting team.

The ERP team should be the ones who drive the program, design rewards and build a community of referrers inside and outside of the organization.

The champions should be given the freedom to design the framework to get the most out of the Employee Referral Program.

Champions

The other consideration is what to reward.

The more successful ERPs reward referrals rather than hires. Getting rewards right for your employees is key, and you should never under estimate the power of reinforcing the desire among employees to get the best employees.

Rewards

Public recognition and celebration can often go further than hard cash.

Easy participation is key. Ensure the process of being involved in your Employee Referral Program is as simple as possible.

Mobile can help drive ease of

participation. Allow employees to access

the referral program outside of active

work hours.

Participation

Employee Referral Programs often initially have a high level of engagement among employees, only for this to drop off a few months after implementation.

Communication

To maintain momentum it is crucial to have on-going communication between staff and the Employee Referrals Program team; this can be achieved through regular updates and staff incentives.

It is also critically important that employees can

opt-in and opt-out as they see fit.

The technology aided social referral,

with the addition of a ranking feature based

on relationship retains the benefits of the

traditional referral whilst adding targeted reach.

The best of both methods.

Flexibility