GST 5083 - INFORMATION SYSTEMS & ELECTRONIC COMMERCE

MASTER OF BUSINESS ADMINISTRATION

Malaysian Graduate School of Entrepreneurship & Business

UNIVERSITI MALAYSIA KELANTAN( UMK SARAWAK )

GROUP MEMBERS

1. Arni B. Hj. Morshidi P14D461P2. Anisah Bt Ismail P14D389P3. Syarifah Rohaya Bt Wan Idris P14D397P4. Dayang Adelina Bt Hj Abang Muan P14D394P5. Norhana Aini Bt Saini P14D398P

WHAT DOES IT TAKE TO GO MOBILE

CASE STUDY MEETING 6

Question 1•What management, organization, and technology issues need to be addressed when building mobile applications?

Question 2•How does user requirement definition for mobile applications differ from that in traditional systems analysis?

Question 3•Describe the business changed by USAA’s mobile applications before and after the applications were deployed.

QUESTIONS

Question 1

What management, organization, and technology issues need to be addressed when building mobile applications?

Decker CorporationManagement• Decision to select

new mobile application • Streaming

process• Make company

more portableExamine business process

Select the right device, software and application

Monitor and control

USAAManagement• Decision to select new

mobile application • Increase efficient

process• Eliminates the

labour and expense of processing paper check

• Keep customers engage

Examine business process

Select the right device, software and application

Monitor and control

Ryland Homes

Management• Decision to select

new mobile application • Able to engage

customers• Increase salesExamine business

process

Select the right device, software and application

Monitor and control

Question 1

What management, organization, and technology issues need to be addressed when building mobile applications?

Question 1

What management, organization, and technology issues need to be addressed when building mobile applications?

Decker CorporationTechnology• Technology

such as touch interfaces, location and mapping features, alerts texting, cameras and video functionality.

USAATechnology• Dedicated 100

mobile developers writing apps for devices using iPhone, iPad, Android OS, Blackberry and Windows Phone 7.

• Apps able to send geographic information system (GIS) data to a towing service and display nearby car rental locations.

• Apps support photo deposits: customer can capture an image of a cheque with a smartphone & automatically submit to the bank. The money is instantly deposited in the customer’s account.

• Apps display loan and credit card balances, shopping service & auto insurance policy information.

Ryland Homes

Technology• jQuery mobile

software : to create variation of the site that were appropriate for different smartphone or tablet models

• Focused on features communities, clickable phone numbers and brief online registration.

Question 2

How does user requirement definition for mobile applications differ from that in traditional systems analysis?

Customer wants to be able to look at product

• On his or mobile device and see the same information on that device as that person would obtain in the store, plus some additional information such as consumers review

Mobile technology can streamline processes

• Make the device more portable and enhance them with capabilities such as touch interface, location and mapping features, alerts, texting, cameras and video functionality

The technology can also create less efficient process or fail

• To deliver benefits if the mobile application is not properly designed.

Question 3

Describe the business changed by USAA’s mobile applications before and after the applications were deployed.

USAA launched its Web in 1997 and went mobile 10 years later, with about 90% of its interactions with customers taking place on these two self service channels

In 2001, USAA handle 183 million customer contacts through mobile channel alone, and expect the mobile channel will its primary point of contact with customers in next two years

USAA has 100 dedicated mobile developer writing apps for device using iPhone, iPad and Android systems, along with apps Blackberry and Windows Phone 7

Question 3

Describe the business changed by USAA’s mobile applications before and after the applications were deployed.

Accident report and claims application

• enable customer to snap a photo and submit claim differently from the site of an accident.

• send geographic information system (GIS) data to a towing service and display nearby car rental location.

Photo deposit and application

• capture an image of a check with a smartphone and automatically submit to the bank

• the money is instantly deposited in the customer’s account

Other applications• loan and credit cards balances• shopping services• Homeowners• auto insurance policy information• home circle and auto circle buying service

Applications: