what do the american people think? how do we know what the american people think?
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What do the American people think? How do we know what the American people think?. Political Socialization the process of obtaining political ideologies, viewpoints and opinions Influenced by . . . Family School Occupation, race, gender, place of residence (specific issues). - PowerPoint PPT PresentationTRANSCRIPT
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Opinion and Polling
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Opinion and Polling
What do the American people think?
How do we know what the American people think?
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Opinion and Polling
Political Socialization• the process of obtaining political
ideologies, viewpoints and opinions• Influenced by . . .
Family School Occupation, race, gender, place of
residence (specific issues)
![Page 4: What do the American people think? How do we know what the American people think?](https://reader035.vdocuments.site/reader035/viewer/2022062520/568161bd550346895dd19b8b/html5/thumbnails/4.jpg)
Opinion and Polling
Political Socialization• Influenced by . . .
Family School Occupation, race, gender, place of
residence (specific issues) Mass media Peer groups Opinion leaders Historic events
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Opinion and Polling
Opinion Polling
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Opinion and Polling
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Opinion and Polling
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Opinion and PollingI. Straw Poll
A. UnscientificB. Relies on asking a large number of peopleC. Respondents are self-selected (not
random)
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Opinion and PollingII. Scientific Polling
A. Define the universe – the population that the poll aims to measure
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Opinion and Polling
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Opinion and PollingII. Scientific Polling
A. Define the universe – the population that the poll aims to measure
B. Constructing a sample (random sample) – universe too large to ask everyone
1. All members of the universe have an equal chance of being interviewed
2. Usually 1,000 – 1,500 people (law of probability)
3. + or – 3% margin of error
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Opinion and PollingII. Scientific Polling
C. Prepare valid questions1. Phrasing
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Opinion and Polling“Should taxes be increased?”
“Should taxes be increased in order to expand the police force in order to stem the rising tide of violence in our city?”
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Opinion and PollingII. Scientific Polling
C. Prepare valid questions1. Phrasing2. Bias
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Opinion and Polling“The right of a woman to terminate her pregnancy should be protected.”
“The right of a woman to murder the unborn child in her womb should be protected.”
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Opinion and PollingII. Scientific Polling
C. Prepare valid questions1. Phrasing2. Bias
D. Interview respondents1. By phone = more cost effective2. Interviewer
a. Toneb. Emphasisc. Accent / dialect
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Opinion and PollingII. Scientific Polling
E. Analyze findings1. Interpretation (subjective)2. computerization