What do people buy?

By

Dr. Sharon Saenz

Thank you To Dr. Barbara Stewart To Dr. Jerry Waite To College of Technology & University

of Houston To you for being here

Introductions What is your favorite food & favorite

restaurant? What is your favorite movie? What is your favorite spare time

activity? Give a piece of information about

yourself that no one knows?

What are people buying? Electronics Computers & computer accessories Consumable products Home improvements Leisure activities Homes

Common sense… List items that you buy weekly and

monthly. (List food as one item.) List items that you buy yearly.

You have probably listed…. Food Cloths and shoes Utilities (electric, gas, etc. Telephone services & computer services Transportation services (car, gas, repairs) Insurance and health services Shelter--rent or house payments Taxes Entertainment

Other items you may have listed. Education for children and/or self Garden products Home repairs Eye glasses and/or dental repair

Trading Game Do not look in your bags!!

At this time do you feel Very happy-------- 5 x Happy--------------- 4 x Unhappy------------ 3 x Very unhappy------ 2 x No opinion---------- 1 x

Open bag and look around Very happy------- 5 x Happy--------- 4 x Unhappy----- 3 x Very unhappy----- 2 x No opinion--------- 1 x

Trade with one person only Very happy------ 5 x Happy-------- 4 x Unhappy----- 3 x Very unhappy---- 2 x No opinion------- 1 x

Trade with anyone you want Very happy----- 5 x Happy------ 4 x Unhappy------ 3 x Very unhappy----- 2 x No opinion----- 1 x

Level of happiness Did the level of happiness increase for

the group as the trading was expanded?

Conclusions…..

How many people like to shop?

What do you like to shop for?

Does your husband like to shop? Why or why not?

Level of shopping competency What is your husband good at buying? What is your husband challenged at

buying?

Have your shopping patterns changed in the last 5 years? Use of internet Use of catalogues Shopping in malls Use of Walmart or discount stores Shopping in specialty stores Other

Personality Questionnaire Please answer the following questions

truthfully. There are no right or wrong answers. Choose one letter that best describes you for each of the questions.

Your friends sends you money for a new pair of sneakers. A. Visit a couple of stores, then decide

on the brand and color. B. Buy the “in” brand. C. Ask a friend to go shopping with

you. D. Consider the brand that fits your

price category.

You are at a party and the DJ didn’t show up. A. Volunteer at once. B. Look at CD selection before making

a decision. C. Keep quiet. D. Consider stepping up but don’t want

to get stuck with microphone all night.

A friend wants to go out instead of working on major project. A. Accept your friend’s invitation. B. Jump at the opportunity. C. Tell friend to come over after project

is done. D. Ask friend what they will be doing

and then tell them you want to think it over.

How do you feel about friends?

n A. Make friends slowly.n B. I get along well with everybody.n C. Friends are a critical part of my

support group.n D. I fit well with others as long as we

have similar tastes and values.

Your friend’s CD player breaks.

A. Suggest that they buy a new one.

B. Go to repair shop.

C. Get out the manual and try to fix it.

D. Ask your friend what to do.

You have a vacation. You decide to

n A. Make a quick decision on where to go.

n B. Go with a group.n C. Check with your best friend.n D. Carefully consider all the choices.

Plans were cancelled at the last minute due to weather.

n A. Feel really let down.n B. Checked the weather report and

knew the odds of it being called off.n C. Quickly come up with backup plan.n D. Don’t fret over it.

How do you feel about making decision?

A. Weigh all the facts.

B. Easy to make decision and there is not problem with changing my mind later.

C. Like to talk things over with friends.

D. Make decision fast and easily and stick with them.

You are at a wedding and do not know anyone.

A. Talk to everyone.

B. Mix and mingle with the crowd.

C. Wonder who all these people are.

D. Feel uncomfortable.

Your house is typically… A. Cluttered B. A bit of a mess. C. Very well organized. D. Arranged to suit your lifestyle.

You have a roommate. You first…. A. Get the phone and answering

machine hooked up. B. Go and meet roommates. C. Hang photographs of family. D. Draw a plan of the apartment and

arrange everything.

When it comes to sporting events, you… A. Enjoy chess or cards. B. Enjoy watching team sports. C. Prefer participation sport like

swimming. D. Will do whatever your friends like to

do.

A church representative talks to you. Typically you… A. Find the topic interesting, but want

things to move faster. B. Like funny speakers. C. Like the speaker, but not the high

pressure sales tactics D. Feel that the speakers do not give

you enough information.

You think tests like this one are…. A. Good fun. B. Fine as long as they are short. C. A waste of time. D. Alright as long as they don’t get too

personal.

Personality profile A. Pragmatist B. Extrovert C. Amiable D. Analytical

a. pragmatist Go-getter and gets bored easily Hates wasting time Makes decisions quickly Low on emotions and high on action Can be impatient Likes to participate rather than watch

sports.

Pragmatist-career choices

Entrepreneur Marketing/sales manager Time management Office manager Self-employed Stock broker consultant

Pragmatists shop…. For value Practical & hates to waste time Decisive shoppers

b. Extrovert Fun-loving and friendly Makes decisions quickly Hates detail Loves watching sports Has lot of friends Party animal Likes plenty of variety

b. Extrovert-career choices Marketing/sales Entrepreneur Marketing manager Real estate agent Radio/TV announcer Social director Media or advertising specialist

Extroverts are Often impulsive shoppers Enjoy the different or unusual Watch what others buy Usually love to shop for fashion

c. amiable Emotionally driven Doesn’t like to rush Hates high pressure, and yelling Has a small close circle of friends Close to family Long attention span Likes to know people before trusting them

C. Amiable-career choices Office manager Bilingual secretary Teacher Social worker Customer service Family counselor Human resource manager

Amicable people Love to buy presents Usually take their time before buying Are quiet shoppers who hate pressure

sales people

d. analytical Detail-oriented, neat, organized Likes to have all the facts Enjoys working machines Hates superficiality Long attention span Seldom gets bored when doing

something that interests them

d. Analytical-career choices

Electronics technician Computer repair Research assistant Accountant or engineer Database programmer Office automation specialist

Analytical people Study before making purchases and do

price comparisons Take their time before making large

purchases Are often practical Usually love electronics

Thank You For Attending Have a wonderful evening!!

Contact Information E-mail: SaenzS@aol.com Waltrip Web Site:

http://hs.houstonisd.org/WaltripHS/departments/marketinghtm.htm

Home Phone: (713) 466-4086