what do millennials want in their news media anyway?
DESCRIPTION
Jane Hirt, Managing Editor, Chicago Tribune: The Talk: What do Millennials want in their news media anyway? And how has RedEye been able to turn a dead-tree medium into such a dramatic success with Chicago's electronic, mobile generation? Tribune managing editor Jane Hirt, formerly the founding editor of RedEye, reveals editorial lessons learned and the challenges that lie ahead.TRANSCRIPT
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Born: Oct. 2002
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2006
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20072007
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Pop culture
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Commuters
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Brevity and utility
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Socially active
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Geek culture
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Gay community
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Bold visuals
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Convenient and FREE
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RedEye Mobile Push
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RedEye Mobile Push
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RedEye Mobile Push
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RedEye Mobile Push
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RedEye Mobile Push
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The future• Whatever our target audience wants
• Wherever they want it
• Whenever they want it
• However they want it
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TheMash