Today’s inspirational leaders: what do they have in common?

Christophe Ginisty Senior Director & Head of Digital at FTI Consulting EU

2013 IPRA President and Current Board Member

Congress Program Director

@cginisty

What is a leader?

@cginisty

“A manager is doing things right and a

leader is doing the right things”

Peter Drucker

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Which image best captures leadership?

@cginisty

Which image best captures leadership?

23,4% 21,2% 16,9%

@cginisty

Which image best captures leadership?

@cginisty

Doing the right things…

@cginisty

Doing the right things…

Inspire

Empower

Capture

@cginisty

Doing the right things…

Capture

Inspire

Empower

Listen, understand the ecosystem, the community, the era…

@cginisty

Doing the right things…

Capture

Inspire

Empower

Listen, understand the ecosystem, the community, the era…

Become a role model, share a vision, behave…

@cginisty

Doing the right things…

Capture

Inspire

Empower

Listen, understand the ecosystem, the community, the era…

Become a role model, share a vision, behave…

Care about the audience and amplify the social role

@cginisty

Inspire

Empower

Capture Is it what

communication practitioners

have done for years?

@cginisty

Well…

@cginisty

Proactive top down communication is often the contrary to leadership building

@cginisty

It has always been true. But is has been significantly amplified by the

social media revolution.

@cginisty

Digital revolution is good news: it as forced us to stop shouting and think about leadership building

@cginisty

People trust their pairs more than official leaders

Trust in information created on social networking sites:

@cginisty

Leadership is a buzz word

@cginisty

At the social media age, The leadership quest is an audience’s natural need taking the form of the instinctive and ongoing discovery of organizations, brands,

personalities that inspire. (and it is most of the time out of our control)

@cginisty

The leadership opportunity At the social media age

COMMUNICATE BEHAVE INTERACT INFLUENCE

CREATE

MEASURE

@cginisty

COMMUNICATE BEHAVE INTERACT INFLUENCE

CREATE

Jaha Dukureh

@cginisty

COMMUNICATE BEHAVE INTERACT INFLUENCE

CREATE

Malala Yousafzai

@cginisty

COMMUNICATE BEHAVE INTERACT INFLUENCE

CREATE

Muhammad Yunus

@cginisty

COMMUNICATE BEHAVE INTERACT INFLUENCE

CREATE

Edward Snowden

@cginisty

COMMUNICATE BEHAVE INTERACT INFLUENCE

CREATE

RedBull

@cginisty

Leaders are not super heros. Leadership is in our DNA

@cginisty

Real leaders…

• A true Role model • Valuing honesty as a

policy • Focus on others’

needs • Managing a balance

between challenge and support

• Committed to developing a next generation

@cginisty

• A true Role model • Valuing honesty as a

policy • Focus on others’

needs • Managing a balance

between challenge and support

• Committed to developing a next generation

@cginisty

Thank you!